Marcus Mauer
Senior Integrated Campaign Manager @Kong
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WORK HISTORY
Senior Integrated Campaign Manager @Kong
Campaign Planning & Messaging• Collaborate with Product Marketing and Sales leadership to determine core campaign messaging, value props, and content strategy.• Work with paid and organic channel owners to bring messaging to life and drive a consistent prospect journey mapped to funnel-specific content.Programmatic Advertising Strategy• Develop and execute ABM programmatic ad campaigns on StackAdapt and 6Sense (display, native, video, CTV).• Monitor campaign performance and make data-driven decisions to optimize campaigns for maximum pipeline generation.• Create and manage programmatic advertising budgets, ensuring campaigns are delivered within allocated spend.Audience Targeting Strategy• Develop audience targeting strategies based on a deep understanding of our B2B technology products and services, as well as the needs and behaviors of our target customers.• Use audience segmentation and data analysis to create targeted campaigns that drive engagement and conversions.• Test and refine audience targeting strategies to continually improve campaign performance.Analytics and Reporting• Track and analyze programmatic advertising campaign performance using a range of analytics tools and platforms.• Develop and deliver regular reports on campaign performance to stakeholders across the organization.• Use insights gained from campaign analysis to optimize audience targeting and campaign performance.Marketing Automation• Collaborate with the broader marketing team to develop multi-channel campaigns that support the overall marketing strategy.• Use marketing automation tools to analyze campaign performance and identify opportunities for optimization.
EDUCATION
University of Minnesota-Twin Cities
Bachelor’s Degree
University of Minnesota-Twin Cities
Minor
SKILLS
ABOUT MARCUS MAUER
Campaigns, messaging, and creative stuff.(I think) I\'m being paid to make Kong…
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