Marcus Judge
Industry Analyst Ii @Hyster-Yale Materials Handling
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WORK HISTORY
Industry Analyst Ii @Hyster-Yale Materials Handling
Greenville, NC, US
Update product health charts that capture product performance, price position and opportunities for each theatre.•Provide research and analysis to support Product Strategy gap assessments of current portfolio by theatre and/or industry segment•Support PLSG with research and analysis as required•Continuous research and reporting on competitors’ activities and assumed share position in each theatre.•Development of monthly competitor updates and quarterly industry newsletters for HYG and dealer information by theatre•Support dealer customer research requests submitted through the HY-Impact portal.•Build and maintain industry strategies documents to understand HYG performance in specific segments, the competitive landscape, key accounts and define “what it takes to win” in each theatre.•Provide industry insights that can inform business decisions
EDUCATION
Western Governors University
Master of Business Administration - MBA, Business Administration
East Carolina University
Bachelor, Science Industrial Distribution and Logistics
ABOUT MARCUS JUDGE
Hyster-Yale Materials Handling relies on a collaborative approach to deliver actionable insights into product performance, market positioning, and strategic opportunities. As an Industry Analyst II, support product strategy gap assessments, competitor analysis, and the development of industry updates that enable data-driven decision-making across global theatres. With over three years at Hyster-Yale, focus on communication, project management, and strategic planning to align stakeholders and drive measurable results. Dedicated to creating scalable processes and fostering collaboration between internal teams and dealers, ensuring sustained growth and market competitiveness.
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