Marcus Hunke
Research Director @Leger
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WORK HISTORY
Research Director @Leger
Edmonton, AB, CA
Executes both quantitative (web/telephone) and qualitative (focus groups, online discussion, in-depth interviews) research studies ranging in content & complexity. • Serves as primary client contact and direct manager of internal project teams while consistently meeting deadlines; • Designs & writes comprehensive and visually appealing reports/presentations, including creating data-driven infographic summaries; • Crafts winning proposals and secures valuable contracts by surpassing…
ABOUT MARCUS HUNKE
Driven by the core belief that nobody wins or loses as an individual. Our biggest wins come when we focus on others as much as (or more) than ourselves. What I\'ve enjoyed most in my 10+ years in market research are identifying actionable insights in data, presenting these insights creatively, and developing collaborative relationships. Recently I\'ve been passionate about finding and sharing uses cases for innovations (like ChatGPT) that keep my team ahead of the curve. My core skillset focuses on quantitative (web, phone, mail, IVR) & qualitative (focus group, online discussion, in-depth interviews) methodologies – design, management, and execution – as well as data analysis, reporting / data visualization, and client relations. I\'m also passionate about coaching / training, organizational behaviour, and developing process & tool enhancements that help my team succeed. These capabilities result from my background and many years working closely with clients across a wide range of industries, which include: healthcare; retail; technology; e-commerce; telecommunications; energy & utilities; agencies / municipalities / provincial & federal gov\'ts; lottery & gaming; advertising; banking / credit unions / finance; travel & tourism; and education.
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