Marcus Graser

CEO & General Manager @Claypaky

Bergamo, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2019 — Present

CEO & General Manager @Claypaky

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Seriate, IT

Leading a global manufacturer with more than 200 employees (in Italy and abroad) of professional entertainment lighting systems. Full P&L responsibility for all operations, R&D, marketing, and commercial activities. Reporting directly to the shareholder board and driving strategic transformation following two ownership changes.Key Achievements:Turnaround & Profit Restoration: Transformed the company from loss-making to profitability through a combination of Operational Excellence measures such as disciplined cost control (>25% fixed cost reduction), product mix optimization (phase out of several product lines and/or margin improvement), and supply-chain redesign (e.g. new production flow, forecasting process) as well Strategic Growth Initiatives in Sales, Innovation and Portfolio Management.Portfolio Expansion: Oversaw development and launch of several new product categories/families, broadening market coverage and modernizing the brand’s technological base.Resilience through Crisis: Maintained business continuity and integrity as well as market share during COVID-19 and subsequent supply-chain disruptions.Strategic Repositioning: Rebalanced product portfolio toward profitable mid-range segments, improving gross margin and consequently overall profitability.Global Integration: Implemented unified cross-site collaboration model connecting Italy, China and further countries to align innovation, cost, and speed-to-market.Ownership Transition Leadership: Managed two complete M&A integrations (OSRAM -> ARRI → EK Group), ensuring cultural stability, investor readiness, and brand continuity.

EDUCATION

1998 — 1998

Universidad de Valencia

Business Administration

2000 — 2000

Hanken School of Economics

Erasmus term, Business Administration

1997 — 1999

University of Mainz

Vordiplom (Bachelor), Business Administration

1999 — 2002

University of Mannheim

Diplom (Master), Business Administration

SKILLS

MarketingProduct ManagementManagement ConsultingNew Business DevelopmentMergers & AcquisitionsBusiness StrategyStrategyMarketing ManagementProjektmanagementStrategisches ManagementProduct DevelopmentMarketing AnalyticsChange ManagementNeugeschäftsentwicklungBusiness DevelopmentDigital MarketingProduktmarketingCross-Functional Team LeadershipMarketing StrategySolution SellingBusiness PlanningDigital TransformationMergersSales ManagementKey Account ManagementUnternehmensstrategieProduct MarketingProject ManagementSalesAbteilungsübergreifende TeamführungManagementInternational Sales

ABOUT MARCUS GRASER

I am an international CEO with more than 22 years experience in industrial and technology businesses - driving transformation, ownership changes and global market disruption combining overarching business leadership with deep hands-on experience in global strategy, marketing, operations and digital transformation.As CEO of Clay Paky S.r.l, a global specialist in professional entertainment lighting, I guided the company from loss-making to profitable operations, successfully navigating two shareholder transitions, the pandemic challenge and intensified global competition.Over the past seven years, together with my leadership team, we have- Restored profitability via rigorous cost discipline and operational redesign- Diversified the product portfolio by launching multiple new lines that repositioned the brand across both premium and mid-market segments, increasing market reach and competitive coverage- Rebuilt customer trust and strengthened distribution partnerships in more than 70 countries- Established an integrated Italy-China operational model, aligning innovation, cost efficiency and brand excellence across continents.My management focus is on turning complexity into clarity — stabilizing organizations, transforming adversity into opportunity, and aligning people, products, and performance to prepare companies for sustainable growth and investor readiness based on a coaching-oriented leadership style. In my previous roles, I spent over 15 years in consulting, strategy, marketing, and general management roles across various industries (including Automotive), delivering operational turnarounds, strategic realignments, and digital transformation initiatives.I am committed to driving strategic growth and innovation by leveraging technology, digitalization/connectivity and customer insights to create differentiated business models and sustainable value.I am also active in exploring M&A, venture, and partnership opportunities in the entertainment lighting, industrial technology, and IoT sectors and I am open to board and senior advisory roles where I can bring transformational value in global industrial tech or lighting/IoT sectors.

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Marcus Graser — CEO & General Manager at Claypaky in Bergamo, IT | Unifers