Marcus da Silva
Senior Director Product Marketing @ Siemens Healthineers | Driving Market Success
- Role
- Senior Director, Product Marketing & Solution Architecture - Digital & Automation at Siemens Healthineers
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Marcus da Silva
With over 15 years at Siemens Healthineers, I excel in driving sales, productivity, and profitability within the healthcare IT sector. As Senior Director of Product Marketing for Clinical & Efficiency IT, I lead a high-performing team and oversee solution packaging, pricing, and market trend analysis. My strategic planning and cross-functional collaboration ensure the success of our Digital & Automation portfolio.Previously, as Senior Director of Digital Strategy & Business Development, I influenced contract strategies and piloted digital health initiatives. My background in product management includes advanced visualization and remote scanning assistance, with expertise in business planning, sales and marketing execution, and competitive analysis.Starting as a Project Manager, I optimized project resources and costs, adhering to EHS specifications. My career began with a project management internship, where I developed key performance indicators and integrated activities across project areas.I am dedicated to leveraging technology and innovation to enhance clinical efficiency and deliver superior healthcare solutions.
Experience
Senior Director, Product Marketing & Solution Architecture - Digital & Automation
Nov 2025 — Present
Own the regional go-to-market strategy, portfolio positioning, solution architecture and customer segmentation for Digital & Automation offerings- Partner with Sales and regional leadership to execute targeted campaigns that accelerate pipeline creation, win rates, and recurring revenue- Lead launch readiness and commercial execution for new Digital and Automation products in collaboration with global product teams- Strengthen customer and market engagement through executive-level interactions with health systems, KOLs, advisory boards, and industry associations- Translate customer insights and competitive intelligence into actionable strategies that improve adoption and market differentiation- Oversee effectiveness of demand generation, marketing KPIs, and sales enablement initiatives across North America- Build, mentor, and lead a high-performing product marketing team within a complex matrix environment- Champion a customer-first mindset and connect portfolio strategy to measurable business outcomes.
Education
Universidade Federal do ABC
Biomedical Engineering, Bioengenharia e Engenharia Biomédica
2008 — 2013
Universidade Federal do ABC
Bachelor of Science and Technology
2008 — 2011
Drexel University's LeBow College of Business
Executive MBA
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