Marcus Best
Senior Vice President, Allied Multicultural
- Role
- Senior Vice President, Allied Multicultural at Allied Global Marketing
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Marcus Best
Entertainment publicity and brand marketing executive spanning 15+ years across the tv, film, music and cable industries. Proven strategic press, marketing, digital and social media leader with a track record in driving successful and impactful campaigns. Effective communicator with experience managing high profile talent and projects. Cookie-cutter mold disruptor always looking for and welcoming the next challenge. Specialties: PR, Sales & Marketing | Strategic Planning I Entertainment Consultant | Digital & Social Media Management | Media Relations | New Business Development | Talent Relations | Creative Branding I Partnerships & Events |
Experience
Senior Vice President, Allied Multicultural
Sep 2017 — Present · Los Angeles, CA, US
Allied Multicultural, the premiere agency specializing in custom campaigns targeting the African American, US Hispanic, AAPI, and LGBTQ+ audiences for brands & entertainment clients. Services include national and regional publicity, marketing, content creation, influencer promotions, digital/social media advertising, experiential and events, partnership and strategic consulting.Oversee the multicultural division for AGM working with major entertainment brands and companies ranging from Hulu, Amazon Studios, Peacock, Starz, Disney, Netflix, Universal, Warner Bros Discovery, Audible, Comcast/Xfinity, etc.Manage new business, strategy and creative curation for the multicultural division that has resulted in 200% increase in business revenueSecure brand and community partnerships for clients that include Color of Change, Levi’s, Ace of Spade, Porsche, GLAAD, etc.Supervise the collaborations with media partners, colleges & universities including HBCUS, music labels/artists as well as entertainment festivals and conferences.Oversee our regional multicultural reps and campaigns in AGM’s twenty-three (23) local offices across the United States. Markets: Atlanta, DC, Chicago, Texas, Miami, Philadelphia, Detroit, Cleveland, and moreDevelop domestic and global new business strategies and proposals with the senior executive team across the various divisions for agency-wide campaigns.Manage the activation budgets for the various entertainment campaigns and clientsSenior talent liaison for various film, television, fashion, and music projects that consist of press days/tours, award shows, events with major talent
Education
Bowie State University
Bachelor of Science - BS
University of California, Los Angeles
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