Marcus Anderson
Event Ops & Brand Activation | Sponsorship Strategy | Business Development | Athlete Experience | Grassroots Basketball
- Role
- Basketball Ops & Event Director at 3STEP Sports
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Marcus Anderson
I’ve led operations for high-level basketball events with Under Armour and 3STEP Sports…
Experience
Basketball Ops & Event Director
Mar 2017 — Present
Directed operations for national grassroots events, including Curry Camp, Elite24, The Workout at IMG, and the Under Armour Association circuit• Oversaw on-site staff, managed scheduling, and coordinated logistics to ensure smooth execution for events hosting hundreds of athletes, coaches, and sponsors• Developed basketball programming and curriculum focused on athlete development, brand engagement, and community building• Collaborated with Under Armour’s marketing and product teams to activate brand strategy and increase grassroots reach• Led gear planning, procurement, and distribution for events, maintaining budget and aligning with sponsor standards• Built relationships with AAU programs, high school coaches, and local organizers to drive participation and elevate brand credibility
Education
Lees-McRae College
Bachelor's degree
2015 — 2018
University of Illinois Urbana-Champaign
Master's degree
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