Marcus Abbott
Director of Product Marketing @Bentley Motors
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WORK HISTORY
Director of Product Marketing @Bentley Motors
GB
Leading Bentley’s global Brand, Market & Customer Insights, Brand Strategy, Product Strategy, Portfolio & Nameplate Lifecycle Management and Pricing.
EDUCATION
Royal College of Art
Master of Design, Industrial Design
Manchester Polytechnic
Bachelor of Arts - BA, Industrial and Product Design
Brunel University of London
PhD, Design & Brand Management
SKILLS
ABOUT MARCUS ABBOTT
A senior brand leader with the ability to influence and lead multi-disciplinary organisations including Marketing, Design & R&D to deliver global award-winning and innovative products. I\'m motivated by building strong brand value, business success and customer satisfaction through product & marketing excellence. Core strengths1. Leading complex projects across-business disciplines Delivered to market over 10 internationally renowned products from five brands in R&D, Project Management, Sales & Marketing executive positions2. Developing & securing world-class brand valueLed strategic brand development to secure >110% increase in brand value in 3 years 3. Managing business growth Delivered the customer–led definition, revenue plan & market launch of an global award-winning new product with multi-€bn lifecycle contribution4. Leading & developing the organisation Led multi-disciplinary, multi-cultural & globally dispersed teams of over 60 people5. An external and internal business figurehead Experienced communicator and brand representative - please see: & sns=emResponsible for;Product Marketing Strategy & DeliveryBrand StrategyBrand & Customer InsightsGlobal PricingPortfolio Management
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