Marc Terada
Senior Channel Marketing Manager @Square Enix
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WORK HISTORY
Senior Channel Marketing Manager @Square Enix
El Segundo, CA, US
Senior member of the award winning Channel Marketing Department, responsible for the management, development & implementation of strategic marketing campaigns at the retail level designed to maximize pre-orders/sell-in, and to drive consumption throughout North and South America. Responsible for managing a small team to run the full lifecycle management of products including creative retail campaigns, advertising, and sales promotions all to deliver maximum profitability for Square Enix.
EDUCATION
The George Washington University
B.B.A., Dual, International Business & Marketing 2006
University of Maryland - Robert H. Smith School of Business
MBA, Marketing
SKILLS
ABOUT MARC TERADA
Marketing and business management professional with strong client management, business development, retail/consumer marketing, and sales experience. Passionate about leading teams to provide consumer oriented solutions while also focusing on sales and profitability. Integrated marketing leader with proven ability to analyze, direct, and execute versatile B2C related insights and brand strategies to create awareness, influence preference, and drive actionable results. Extensive business development experience using data driven analytics with a proven record of identifying unseen business opportunities. Well versed in negotiating with small and large accounts on a variety of key decisions including overall business goals, annual sales objectives, go to market strategy, and product assortment decisions. During my free time I enjoy cooking, reading, scuba diving, and playing tennis.Specialties: Retail Marketing, Channel Marketing, Market Strategy, Consumer Marketing, Project Management, Team Leadership, Cross-Functional Team Leadership, Financial Forecasting, Data Analysis, Pricing Analysis, Promotion Strategy, Brand Strategy, Brand Management, Partner Execution, Change Management, Process Improvement, Consumer Electronics, Relationship and Business DevelopmentTechnical Skills: Conversational Japanese, Advanced Excel, PowerPoint and Presentation Skills
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