Marc Stith

About Marc Stith

Strategic marketing executive with 20+ years of experience leading high-impact campaigns…

Experience

1. Senior Director of Marketing and Media Relations

   EDUCAUSE

   Feb 2023 — Present

   Responsible for strategic planning, oversight and implementation of the organization’s marketing, media relations and brand management initiatives. Portfolio includes oversight of all marketing channels, external facing communications and overall association identity. Additionally provide leadership and direction to the marketing team, oversees the budget and operations of the unit, advises Executive Team on media positioning and strategy, and serves as a subject matter expert on topics related to title and role. Lead and manage a diverse marketing team. Inspire a collegial and collaborative spirit among team members and stakeholders Initiate and lead all association marketing strategic initiatives such as brand development, strategic plan communications, social media presence,marketing analytics dashboards and media relations. Research and monitor trends in digital marketing such as machine learning and artificial intelligence, integrate into strategy and operations as appropriate. Lead and establish overall vision and approach to use of digital marketing tools while collaborating with other teams to incorporate privacy considerations and data integration standards. Lead and oversee external media relations strategy and public relations vendor management; serve as primary media contact Identify, train and advocate for internal Subject Matter Experts for placement in earned media channels; develop preparatory talking points as needed Develop, manage, execute and maintain organizational talking points and Crisis Communications Plan Lead, create and execute an overarching marketing and brand strategy that advances the association’s strategic priorities Develop communication strategies and lifecycle communication plans leveraging new technology, automation and multi-channel promotion Lead and work with association executive team to develop key messaging for association focus and priorities Develop and manage the annual marketing budget

Skills

• Business Development
• Budgets
• Email Marketing
• Strategy
• Ppc
• Project Management
• Social Media
• Marketing
• Web Marketing
• Media Buying
• Brand Management
• Conversion Optimization
• Google Analytics
• Social Media Marketing
• Sales
• Crm
• Copywriting
• Mobile Marketing
• Direct Marketing
• Online Marketing
• New Media
• Content Marketing
• Account Management
• Lead Generation
• Interactive Marketing
• Content Strategy
• Digital Marketing
• Strategic Planning
• Sem
• Advertising
• Brand Architecture
• Online Lead Generation
• Affiliate Marketing
• E-Commerce
• Customer Acquisition
• Leadership
• Display Advertising
• Online Advertising
• SEO
• Digital Media