Marc Sanford

About Marc Sanford

I am a customer-focused innovator and respected industry thought leader known for leading global strategy and analytics teams while establishing a strong team and company culture. Known for leading with heart and a passion for people and innovation. Always putting the people at the center of all approaches while increasing profitability for the company. Doing so by applying industry leading analytics and technology along with the best in social and academic sciences and by acting as a servant leader to those around me. Extensive success in development, mentoring, and leadership of top performing talent.In my almost 20-year career, I’ve approached work with the belief that every challenge has a solution (even if it has not yet been created) and that people are at the heart of everything we do. I pride myself on both the level of innovation that I’ve achieved in the analytics industry and the level of respect I’ve earned from my peers and teammates. During my career as a data, analytics, and technology practitioner and leader, I earned the Microsoft Patent Award, a US Patent (8,285,837) US A1, developed new approaches and models for measuring social media based on real world medical models on how viruses spread, created from scratch an entire ad retargeting platform for a fortune 100 business, co-wrote a book on survey design, created a new analytics technology for WT, and a new approach to measuring commerce for WT Commerce. In addition to these achievements, I am extremely humbled by the comments my teams leave in my reviews and on LinkedIn. To see that my leadership approach has had such a positive impact on others may be the hallmark of my career.

Experience

1. Vice President of Analytics

   Rocket

   Jan 2026 — Present

Education

• University of Chicago

  M.A., Sociology

  1996 — 2000

• University of Chicago

  Ph.D., Urban Sociology

  1996 — 2007

• University of Washington

  B.A., B.A., English & Sociology

  1990 — 1995

Skills

• Data Analysis
• Survey Design
• Digital Media
• Marketing Strategy
• Sql
• Advertising
• Team Leadership
• Business Development
• Online Advertising
• Project Management
• Digital Marketing
• Marketing
• Sem
• Cluster Analysis
• Analytics
• New Business Opportunities
• Interactive Marketing
• Consulting
• Customer Insight
• Management
• Strategic Planning
• Strategy
• E-Commerce
• Leadership
• SEO
• Market Research
• Analysis
• Webtrends Analytics
• Ad Serving
• Quantitative Research
• Social Media Measurement
• Crm
• Qualitative Research
• Interviewing
• Social Media
• Public Speaking
• Strategic Partnerships
• Spss
• Research
• Social Media Marketing