Marc Sampogna

About Marc Sampogna

Let\'s be honest, tired of branding and marketing that looks and sounds like everyone else\'s? Is your brand getting lost in the crowd? Maybe you need some brand guidance that actually delivers the growth you crave.(Keep reading.) I get it. I\'ve been there on the agency and business side, having helped countless brands break free from the \"me-too\" trap. Maybe you\'re facing these challenges too:• Bland messaging that blends in does not stand out. It\'s hard to make an impact when you sound the same as your competitors. • Inconsistent brand experiences. Customers get confused when your website, social media, and packaging feel out of sync.• Uninspired campaigns that fizzle out. Cookie-cutter tactics don\'t cut it anymore – people crave something fresh, something exciting.That\'s where I come in. I\'m not just another agency churning out generic stuff. I\'m your partner in bold, unforgettable branding. Picture this:• A brand voice that captures hearts and minds.(And makes your competition jealous)• Cohesive visual language that tells your story at a glance.• Campaigns and experiences that ignite buzz and build genuine loyalty.Don\'t just take my word for it. What our clients say matters:\"As a new player in the cannabis technology space, we needed to establish a brand that clearly explains who we are and why cannabis dispensaries, growers, regulators, and consumers should look to us. Marc and Canopy were able to uncover key insights that resonate with all our constituents and ultimately created a brand and marketing assets that are proving to be embraced by the market.\"— President, TrueGreen“It’s great to work with a team that focuses on not just doing, but one that strategically looks to refine and improve your brand. Marc\'s team is able to do this in more ways than one. Always thinking of ways to engage and educate our audience.”— Marketing Director, Pepsi“We challenged them to develop an idea for Millennials that would take us into a new market. They came back with a winner. It included dialogue, traffic, and transactions with Millennials online, socially, and with gamification.”— Marketing Director, Starbucks FrappuccinoI\'m a branding guy through and through. Building a great brand is a thrilling adventure! When I\'m not bringing brand visions to life, you\'ll find me biohacking, exploring new food spots, and spending time with my awesome family.Think your brand deserves to break the mold? Let\'s talk! Shoot me an email at m•••@canopybrandgroup.com.

Experience

1. Co-founder, Chief Marketing Officer

   Once Upon A Coconut - A Beverage Company

   Sep 2019 — Present · New York, NY, US

   As Chief Brand Officer at Once Upon A Coconut, my role is to protect and grow the brand at all costs. This includes steering the brand in the right direction to connect with our customers, as well as engaging in partnerships that fit our positioning in the marketplace as a purpose-driven beverage. Learn more about us at or check out our legendary IG @onceuponacoconut

Education

• St. John Fisher University

  Bachelor of Arts (B.A.), Marketing

Skills

• Creative Strategy
• Leadership
• Marketing Communications
• Advertising
• Marketing
• Customer Relationship Management (Crm)
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Art Direction
• Positioning
• Crm
• Creative Direction
• Strategy
• Brand Architecture
• Graphic Design
• SEO
• Social Media
• Brand Development
• Logo Design
• Entrepreneurship
• Corporate Branding
• New Business Development
• Digital Media
• Social Media Marketing
• Online Advertising
• Management
• Web Design
• Manage Client Relationships
• Direct Mail
• Digital Strategy
• Public Relations
• Business Development
• Digital Marketing