Marc Rachiele

About Marc Rachiele

I help enterprise technology companies build predictable, scalable revenue by designing go-to-market strategy, partner ecosystems, and sales models.Over the past 25+ years, I’ve led national and global teams, built SaaS and ServiceNow sales practices from the ground up, expanded enterprise partnerships, and driven multi-million-dollar revenue growth across technology, professional services, financial services, healthcare, and government sectors.My leadership style focuses on sustainable growth, enterprise relationships, and strategic market expansion rather than short-term wins. I specialize in stabilizing GTM operations, aligning cross-functional teams, and building scalable frameworks that enable long-term revenue performance.Some of my career highlights include building new SaaS practices, expanding enterprise partnerships, leading global GTM strategy, and driving consistent revenue acceleration in mature and PE-backed organizations.My areas of focus include sales, GTM strategy, strategic partnerships, alliances, revenue acceleration, and organizational design within start up, mid-market and enterprise environments. If your organization is focused on accelerating growth, optimizing IT performance, or building strategic partnerships that deliver lasting value — let’s connect.

Experience

1. Global Servicenow Practice Gtm Leader

   K2 Partnering Solutions

   May 2025 — Present

   As the ServiceNow Practice Go-to-Market Leader at K2 Partnering Solutions, I lead the strategic direction and execution of our ServiceNow sales initiatives, focusing on scalable pipeline growth, client acquisition, and market expansion. My role centers on aligning our ServiceNow capabilities with market demand, building strategic partnerships, and driving go-to-market (GTM) strategies that accelerate revenue and deepen client value. Key Responsibilities:* Develop and execute a comprehensive GTM strategy for the ServiceNow practice across key industry verticals.* Collaborate with sales, marketing, alliances, and delivery teams to drive qualified pipeline growth and deal acceleration.* Own the ServiceNow sales strategy, from market segmentation and targeting to solution messaging and positioning.* Partner with ServiceNow field teams to jointly pursue opportunities, co-sell, and enhance account penetration.* Identify emerging trends, client needs, and competitive dynamics to shape differentiated offerings and campaigns.* Support account teams in crafting winning proposals and value propositions that resonate with executive stakeholders.* Report on pipeline health, forecast accuracy, and GTM effectiveness using performance metrics and KPIs.

Education

• Oakland University

  Bachelor of Arts (B.A.), Communications/English

  1985 — 1989

Skills

• Vendor Relations
• Event Management
• Revenue Growth Generation
• Executive Management
• Solution Selling
• Motivation
• Business Planning
• Business Relationship Management
• Forecasting
• Emcee
• Strategic Planning
• Public Speaking
• Team Management
• Business Analysis
• Vendor Management
• Consultative Selling
• Business Strategy
• Managed Service Operations
• Management
• Team Building
• Marketing Strategy
• Channel Marketing
• Marketing Communications
• Marketing
• Communication Skills
• Contract Negotiations
• Negotiation
• Marketing Management
• Coaching
• People Development
• Training
• New Business Development
• Channel Partners
• Sales
• IT Service Management
• Account Management
• Team Leadership
• Sales Management
• Market Development
• Career Development Coaching