Marc Porcelli
CEO, Founder @Outcome Performance Ltd
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WORK HISTORY
CEO, Founder @Outcome Performance Ltd
Toronto, ON, CA
Outcome Performance is a proprietary omnichannel growth platform that delivers unparalleled performance for lead generation and mobile app and -focused advertisers through internal and strategic outcome-based media buying.
EDUCATION
Queen's University
Marketing, Executive Education
American University
CLEG, Communication, Legal Institutions, Economics, and Government (CLEG)
American InterContinental University
BS, Criminal Justice
Harvard Business School
Strategic Negotiations, Executive Education
University of Toronto
Post Graduate Certificate, Marketing as Competitive Intelligence
SKILLS
ABOUT MARC PORCELLI
Marc Porcelli is a Digital Marketing, Mobile and Technology expert with over 20 years of experience leading organizations of all sizes including start-ups to multinational giants. He has managed over $2 billion dollars, globally, in advertising spending, having grown national and international brands and revenue streams in his career. Marc’s expertise in digital and mobile transformation has given him the opportunity to drive scale and profitability through his knowledge of branding, acquisition-focused strategies, and technology. He has extensive experience in M&A, having bought and sold companies in the private and public markets.Marc is truly a global leader and thinker, having opened offices and managed people in London, Amsterdam, Luxembourg, Tel Aviv, Hong Kong, Los Angeles, Boston, New York and Toronto. He is well-versed in formulating market strategies and managing the complex Asia-Pacific/APAC market. His ability to identify, manage, and grow revenues in digital products and services spans dozens of industry verticals. Marc is a key decision-maker and public speaker, and his unrivaled track record of delivering knowledge and results through partnerships affords him access to the corporate elite.Marc has been a proud member of the Forbes Technology Council and Canadian Council of Innovators, and is on the Board of Trustees at Cardigan Mountain School in New Hampshire.Areas of Specific Expertise:M & AExecutive ManagementDigital TransformationProgrammaticMobile Apps & MonetizationDSP/RTB Ad ExchangesFinancial ManagementThe Art and Science of Negotiation Porcelli has spoken at conferences hosted by Google, The Electronic Retailing Association, and iDate to name a few.Member, Board of Trustees, Cardigan Mountain SchoolMember, Canadian Council of Innovators Member, Forbes Technology Council
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