Marco Peña
VP Marketing | Client Development | Growth Strategist | Digital Strategist | Optimist
- Role
- Vice President, Client Marketing, Growth at Synchrony
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Marco Peña
I’m a growth-minded executive and former university trustee who has spent my career building brands, elevating organizations and uniting teams around a shared vision. Whether in a complex healthcare system or a Fortune 500 boardroom, my focus has always been the same: turn strategy into impact and create experiences that genuinely move people.In healthcare, I’ve led marketing and growth strategy for large systems—developing integrated clinical networks, energizing service-line performance and sharpening market presence in ways that resonate with both consumers and physicians. I’m at my best connecting the dots across brand, digital, analytics and experience to unlock new avenues for growth.Before healthcare, I cut my teeth at Target and Office Depot, managing national brands and negotiating partnerships with some of the world’s most influential technology, toy and office supply companies. That early foundation in consumer psychology and brand storytelling still shapes how I lead today—human-first, insight-driven and relentlessly focused on value creation.I bring a blend of strategic clarity, commercial instincts and calm, confident leadership that helps organizations grow with purpose and communicate with impact.Specialties:Marketing & Growth Leadership • Brand Strategy & Positioning • Integrated Omnichannel Marketing • Digital Marketing & Demand Generation • Consumer Acquisition & Retention • Market Expansion & Service Line Growth • Go-to-Market Strategy • Data-Driven Decision Making • Marketing Analytics & ROI Optimization • Customer Experience (CX) • Strategic Planning • Executive Communication • Cross-Functional Team Leadership • Budgeting & Forecasting • Financial & Competitive Analysis • Vendor & Partnership Management • Consumer Insights & Research • Innovation & Transformation Initiatives
Experience
Vice President, Client Marketing, Growth
Sep 2022 — Present
Synchrony is a leading consumer financing company at the heart of American commerce and opportunity. From health to home, auto to retail, our Synchrony products have been serving the needs of people and businesses for nearly 100 years. Additionally, through our innovative products and experiences, we support the growth and operations of some of the country\'s most respected brands, as well as more than small and midsize businesses and health and wellness providers that Americans rely on. Synchrony is proud to be ranked as the country\'s #2 Best Company to Work For® by Fortune magazine and Great Place to Work®.
Skills
- Marketing
- Product Management
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Product Marketing
- Negotiation
- Sales Management
- Strategic Planning
- Social Media
- Public Relations
- Business Strategy
- Team Building
- Management
- Strategy
- Strategic Partnerships
- Sales
- Crm
- Forecasting
- Business Development
- Retail
- Data Analysis
- Leadership
- New Business Development
- Integrated Marketing
- Product Development
- Account Management
- Competitive Analysis
- Contract Negotiation
- Market Research
- Public Speaking
- Team Leadership
- Business Planning
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