Marco Scattolin
Principal @Boston Consulting Group (BCG)
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WORK HISTORY
Principal @Boston Consulting Group (BCG)
Milan, IT
Drove enterprise AI transformation programs, embedding advanced ML into core processes and scaling data-driven decision-making across marketing, sales, and pricing- Partnered with clients to recruit and build data science teams and define the target operating model across business and technology- Defined AI roadmaps and use-case portfolios, prioritizing initiatives by feasibility, value at stake, and operational readiness- Delivered a portfolio of AI use cases across travel, retail, and fashion/luxury, spanning dynamic pricing, promo/markdown optimization, and personalization/campaign optimization.
EDUCATION
Università degli Studi di Padova
Master of Science (5 years program), Computer engineering
SDA Bocconi
MBA, Master in Business Administration
Deep Learning Italia Academy
Artificial Intelligence, Deep Learning: Time Series Workshop (16h)
SKILLS
ABOUT MARCO SCATTOLIN
AI & Data Science leader driving digital and AI transformation across consulting,fashion/luxury, travel and media. Proven track record building and leading analyticsand data science teams, delivering AI data products in pricing, personalization, andmarketing that measurably improve revenue, margin, and conversion. Combines deeptechnical expertise, hands-on implementation of production-grade AI/ML systems andbusiness strategy to scale solutions from prototype to enterprise adoption.Selected achievements- Built and scaled analytics & data science teams up to 15 FTE, hiring talent anddefining the operating model across business and tech- Directed the digital transformation of Prada’s e-commerce platform, launching in20 countries in 6 months and delivering €200M+ incremental revenue in year one- Delivered +15% revenue and +10% gross margin through dynamic pricing andpromotion/markdown optimization engines for travel and fashion/luxury players- Developed and scaled AI-driven personalization and uplift-based marketingcampaigns optimization increasing conversions by up to +50%- Drove enterprise-wide self-service BI and reporting transformation initiativesthrough global dashboard rollouts
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