Marco Lopez
Product Vision | Marketing & Growth | Team Builder | e-commerce | B2B & B2C
- Role
- Sr Director, Digital Product Management at SanMar
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Marco Lopez
I have extensive experience in both product and marketing with a primary focus in product-led marketing growth, operations, and automation. I love what I do, especially when it comes to figuring out complex challenges. There are two acquisitions under my belt (Farecast.com -> Microsoft and Decide.com -> eBay) and one IPO (Wikileaf.com).I\'m accomplished at website operations and taking products through the full funnel of inception phase to launch. I’m a decision maker that pushes product quickly through to the next phase of development with a keen eye for project scope, team alignment around goal metrics, and roadmap priorities. I have been very successful in identifying opportunities for accelerated growth at every position I\'ve held. Does it look like I\'ve been at a few different places? I have, however, many of those places have been with the same sets of people. Let\'s start a conversation and I can tell you the story.
Experience
Sr Director, Digital Product Management
Jan 2020 — Present · Seattle, WA, US
Lead digital product management efforts for the largest supplier in the apparel promotional products industry. Role encompasses product management, user experience, analytics, and merchandising. Core to my role is creating the product vision, generating the roadmap, and being responsible for the delivery of an exceptional customer experience.
Education
University of California, Berkeley
BA, American Studies, Business
Skills
- Database Marketing
- Marketing
- Product Management
- Mobile Marketing
- A/B Testing
- Ppc
- Business Development
- Digital Marketing
- Optimization
- P&L Management
- Business Reviews
- Social Media Marketing
- Online Travel
- Conversion Optimization
- Landing Page Optimization
- Online Marketing
- Business Planning
- Direct Marketing
- Display Advertising
- Email Marketing
- Affiliate Marketing
- Strategic Partnerships
- Web Analytics
- Marketing Strategy
- Management
- SEO
- Digital Strategy
- Google Analytics
- Budget Management
- Analytics
- Growth Strategies
- Business Strategy
- Social Media
- Sem
- Advertising
- Organic Search
- Multi-Channel Marketing
- Growth Marketing
- Omniture
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