Marco di Dio Roccazzella
Lecturer at Mafed @SDA Bocconi
Signup · Get unlimited contacts
WORK HISTORY
Lecturer at Mafed @SDA Bocconi
Retail Management, Performance Management, Ominchannel Customer Experience (CRM & Clientelling)
EDUCATION
SDA Bocconi
Executive Courses, Marketing, Trade Marketing, Geomarketing, CRM, Marketing Informaton System
SAS
Executive Courses concerning, Mathematics and Data Science
Bocconi University
110/110, Economics and Management, Bachelor degree and masters of science
ABOUT MARCO DI DIO ROCCAZZELLA
Strategy, Sales & Marketing, Digital Transformation Advisor with international (EU, US, Asia) and broad experience in a wide range of industries, achieved in 25+ years of activity (delivering 500+ projects) as Consultant of Multinational companies. He consolidated a wide cross industry experience regarding strategy, go to market, sales & marketing, retail excellence, analytics and customer management with a strong international exposure. He led a variety of business transformation projects spanning from business model innovation and implementation, analytics & digital transformation, business benefits estimation and measurement, change management. Advisory Board member in Fashion, Retail, Consumer Goods & Tech Companies Relevant Expertise- Strategy: business plan, go to market strategy, new market development, licensing - Innovation: Big Data, A.I, Analytics, Machine Learning, Digital Transformation, Robotics - Sales: sales force organization and effectiveness, planning & reporting, business intelligence - Retail: network strategy, retail excellence, performance management, category management, merchandising, service models - Ecommerce, Marketplace & Data Management Platform - Marketing: market study, new product positioning, pricing, trade marketing, geomarketing - Customer Experience Management & CRM: machine learning, marketing automation, CDP, selling ceremony, loyalty, engagement, social media, customer service - Trade Marketing: Distribution & channel strategy, selective distribution Industry Expertise- Luxury & Fashion (Altagamma, Loro Piana, Valentino, Armani, LV, Max Mara, Bottega Veneta, Ferragamo, Furla, Diesel, Moncler, Tod\'s, Pinko, Cassina, Frau, Geox, Teddy, Miroglio, Prenatal, Twinset, Luxottica, Marcolin, Swatch, Swarovski, Montblanc, Nike.)- Travel & Media (MSC, Alpitour, Silversea, Sky.)- Telco & Utilities (Wind3, ENI, Enel, A2A.)- Consumer Goods (Unieuro, Nespresso, Nestlé, Miele, L\'Oreal, Coca Cola, Nissan, Renault.)- Financial Services (Banca Intesa, Generali, Compass, Nexi.) Author of White Papers & Books regarding Strategy, Digital Transformation, Retail Excellence, Ecommerce, Customer Experience Business angel and shareholder in various startup (fashion-tech, retail-tech, Martech, Digital, food tech)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.