Marco Brachini
Chief Marketing, Brand and Customer Experience Officer - CMO at Sara Assicurazioni Group @Sara Assicurazioni S.p.A.
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WORK HISTORY
Chief Marketing, Brand and Customer Experience Officer - CMO at Sara Assicurazioni Group @Sara Assicurazioni S.p.A.
Rome, IT
As Chief Marketing, Brand & Customer Experience Officer, I lead the strategic transformation of insurance marketing with a Customer First mindset.Since July 2025, the Department’s name has changed from Marketing, Brand & Customer Relationship to Marketing, Brand & Customer Experience — a shift that reflects a concrete evolution in our vision and approach. We no longer simply manage the customer relationship: we design and orchestrate a complete, relevant, and personalized insurance experience for every policyholder.Key responsibilities include:* Designing and implementing consistent, empathetic omnichannel customer journeys;* Driving innovation across products, services, and both digital and physical touchpoints;* Developing brand strategy with a strong experiential focus;* Continuously integrating the Voice of the Customer into business decision-making processes;* Leading cross-functional teams focused on CX, data, content, and communications.
EDUCATION
INSEAD
Leading Digital Marketing Strategy Certificate, Marketing and innovation
London Business School
Market Driving Strategy Certificate, Innovation and strategy
GfK Academy - Frankfurt
Customer Experience Management Certificate, Customer Experience Certification
Sapienza Università di Roma
Degree, Political and economic sciences
Marcus Evans - London
Developing Competitive Marketing Strategies, B2B Financial Services
SDA Bocconi
Executive programme, Artificial Intelligence
AMI (Allianz Management Institute) - Munich
Blue Ocean Strategy Champion Certificate, Marketing and Strategy
FIDIA (Fondo Sociale Europeo); Graham School of Management - St. Xavier University Chicago (IL-US)
International Marketing Course (Rome - Italy)
Scuola Superiore Sant'Anna
Advanced course, Marketing and distribution in insurance services
ABOUT MARCO BRACHINI
I drive growth in the insurance industry by turning customer experience into a measurable competitive advantage. I believe the future of insurance lies in transforming customer experience into a measurable and scalable growth engine.With 30+ years of experience, I operate at the intersection of marketing, customer experience, and digital innovation, translating complexity into measurable business results.As Chief Marketing, Brand & Customer Experience Officer at Sara Assicurazioni Group, I lead end-to-end marketing strategy, corporate communication, and product governance across P&C and Life. I manage a €12M budget and a team of 40+ professionals, delivering initiatives that have positioned Sara among the most digitally advanced insurance players in Italy.Throughout my career, including leadership roles at Allianz Trade Italia and AXA/MPS, I have contributed to:* strengthening market positioning and competitive differentiation* scaling digital and omnichannel transformation across business lines* designing customer-centric products and service ecosystemsMy approach combines strategic vision with execution discipline, with a strong focus on:* customer-centric growth* omnichannel ecosystems* innovation and digital transformationI am particularly interested in how AI, data, and new technologies are reshaping customer relationships and redefining competitive advantage in the insurance sector.Beyond my corporate role, I contribute as a lecturer and mentor, sharing insights on marketing, customer experience, and transformation with the next generation of professionals.
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