Marco Bouwer

About Marco Bouwer

Founder of My China Link: Bridging the gap between China and South Africa. Your…

Experience

1. Independent Consultant

   Bouwer Consulting

   Jul 2024 — Present

   As a boutique consulting partnership, we specialize in working with individuals and organizations to help provide clarity and actionable steps to achieve their goals. With a robust legacy of over 20 years experience in the fields of education, non-profit, small business development, and marketing we have had the privilege of collaborating across a variety of diverse sectors. We believe that effective consulting thrives on collaboration. Our focus is on complementary areas that drive impact - strategic planning to align your vision, refining organizational structures to optimize operations, crafting your message through marketing, and program development to enhance your offerings. Through this partnership approach, we\'re able to leverage our expertise to strengthen your organization in a sustainable way.We help NGO\'s, SME\'s & International Schools Strengthen Brand Strategy, Reputation & Positioning.I help clients elevate their brand, refine their messaging, and implement high-impact marketing communication and engagement strategies. With 20+ years of experience across South Africa, the US, Vietnam, and China, I specialize in: Strategic Brand Positioning & Reputation Management – Helping organizations stand out in competitive markets Marketing & Communication Audits – Identifying gaps, optimizing strategies, and refining brand narratives. Internal & External Communications – Strengthening engagement with stakeholders, staff, and target audiences. Content Strategy & Storytelling – Developing impactful brand narratives, content planning, and audience engagement strategies. Digital Marketing – Developing compelling, data-driven marketing campaigns. Market Growth Strategies – Helping organizations navigate China’s complex consumer and education landscape.We partner with organizations, delivering tailored solutions that drive real impact. Let’s connect and explore how I can support your business growth!

Skills

• Event Management
• Strategic Planning
• Management
• Social Media Marketing
• Teaching
• Entrepreneurship
• Journalism
• Marketing Communications
• Social Media
• Nonprofits
• Fundraising
• Marketing Strategy
• Non-Profits
• Online Marketing
• Organizational Development
• Integrated Marketing
• New Media
• Leadership
• Training
• Public Speaking
• Marketing
• Philanthropy
• Business Development
• Higher Education
• Public Relations
• Internal Communications
• Media Relations