Marco Pascale
Digital Marketing Manager @EY
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WORK HISTORY
Digital Marketing Manager @EY
Milano, IT
Strategic consulting, martech and innovation, change management, business analysis, project management, Scrum Master, data analysis, financial analysis, management consulting, leadership, business strategy development, operational consulting, strategic planning, team management, SEO and GEO on LLMs, CRO (conversion rate optimization), campaign management, business intelligence, ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), project management, risk analysis, client relationship management, compliance, management control, business plan, efficiency improvement, business development, roadmapping.
EDUCATION
Università di Napoli L'Orientale
1° ciclo - Laurea Lingue e Culture Comparate, Studi e servizi linguistici, linguistici comparati e connessi alle lingue
Venice International University
Master's degree, Business e Marketing
Università degli Studi di Napoli Federico II
Master, Management & Communication
University of Tübingen
Germanistik
ABOUT MARCO PASCALE
This quote has guided my career in digital marketing, where asking the right questions has made all the difference between campaigns that exist and campaigns that transform businesses.With +10 years of experience as a Digital Marketing Manager across diverse industries, I help multinational brands navigate complex digital landscapes through strategic innovation and data-driven execution.Driving ambitious digital transformations for industry leaders like La Sportiva, Ducati, Franz Kraler, Prada, Eni, Poste Italiane, BMS, etc.What sets me apart? I\'m a member of MENSA Italia, the high-IQ society that brings together individuals in the top 2% of the population based on standardized intelligence testing. This network of exceptional thinkers has reinforced my belief that the best solutions come from asking unconventional questions and challenging assumptions.But I\'m not all analytics and algorithms. Outside of work, you\'ll find me on the volleyball court, analyzing market trends in trading and crypto, or exploring how AI and innovation are reshaping our world. I\'m passionate about investment strategies and how emerging technologies can create new opportunities for businesses and individuals alike.Whether you\'re looking to optimize your digital presence, discuss the latest trends in AI and marketing, or simply connect over shared interests in innovation and technology, I\'d love to hear from you.\' — I\'m always open to exchanging ideas with fellow professionals, exploring collaboration opportunities, or simply having a conversation about where the digital world is heading next.
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