Marco Lebel

Creative Director & Founder @Theo The Label

Los Angeles, CA, US

Founded and launched contemporary womenswear brand THEO overseeing concept, design, production, and market strategy.• Directed full product lifecycle including concept development, sketching, fabric sourcing, technical development, and final production.• Led brand identity, seasonal campaigns, lookbooks, and photography direction.• Built international manufacturing partnerships and managed sampling, production timelines, and quality control.• Developed wholesale distribution strategy and retailer relationships with premium boutiques and specialty retailers.• Managed marketing strategy including influencer collaborations, editorial placements, and social media growth.• Directed e‑commerce operations, pricing strategy, merchandising, and inventory planning.