Marco Jovanovich
General Manager | Product Development & Marketing Director | Durable Goods | Help companies with strategies & product roadmaps that drive profitable growth | USA-Italy-Germany
- Role
- Sr Director of Product Marketing at Middleby Outdoor
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Marco Jovanovich
I am a results-focused marketing, product and business development executive with almost 20y international experience in global consumer goods companies. Highly skilled in analysing markets and creating business strategies to drive strong growth, with focus on full product portfolio and lifecycle, channels and trade. Able to acquire, develop and execute new and innovative business and grow from scratch new markets and customers. A self-starter with hands-on and can-do mentality, a recognised people leader able to build, motivate and develop strong talents and drive teams with passion towards ambitious goals. Flexible and agile in thinking, combines strategic thinking with excellent analytical skills and acts as entrepreneur when confronted with new challenges.When I\'m not working, I like to engage myself in a variety of outdoor activities and sports: mountaineering, skiing, road running and trail running, biking and traveling.CORE COMPETENCIESMarketing & Sales • Product Management • Category Management • Product Positioning & Pricing • Brand Management • Innovation • Market Research & AnalysisBusiness Development • Strategic Planning • P&L • Startup • Country & Regional Strategies • Team Leadership • Talent developmentCAREER KEY STEPS and MILESTONES • Director of Product Development (Oldcastle APG, 2023): head of product development, roadmaps, portfolio strategy definition and deployment, team leadership• Business unit General Manager (Char-Broil, 2021): P&L owner, business strategy and business turnaround• Director of Product Management (Char-Broil, 2019): head of product line, category strategy turnaround, Innovation projects• International Marketing Manager (Char-Broil, 2016): start up business, 30% YOY growth• Snr Marketing Manager (Whirlpool): head of a business unit, deliver “Cucina Barilla” breakthrough Innovation, category profitability turnaround• International Senior Category manager (Whirlpool): led effort to deliver 30% growth in German, launch new brand in UK/IrelandLOOKING FOR:BUSINESS UNIT GENERAL MANAGER - PRODUCT DEVELOPMENT DIRECTOR • PRODUCT DIRECTOR • CATEGORY DIRECTOR • MARKETING DIRECTOR • FULL TIME AND INTERIM citizen (Italy) and US permanent resident, Global mobility
Experience
Sr Director of Product Marketing
Mar 2025 — Present · Atlanta, IT
Direct reports: 3; Size of business:~200M$; Budget:>3M$ Lead brand, product and channel marketing activities for 3 Brands: Char-Griller, Masterbuilt and Kamado Joe. Drive multi-year portfolio strategy and execute yearly product launches, focusing on innovation and partnering with sales, sourcing and Far-East suppliers. Own product assortment and drive an effective distribution strategy maximizing revenue and profitability at multiple retailers. Responsible for pricing. Drive new processes and change management initiatives
Education
SDA Bocconi
Diploma, Marketing of Consumer Goods
2010
Politecnico di Milano
Master’s Degree, Engineering
1999 — 2004
UNITECH International Society
Unitech Diploma, Engineering
2013 — 2015
Delft University of Technology
Unitech International Exchange Program, Engineering
2003 — 2004
Skills
- Product Marketing
- Marketing
- Business Strategy
- Competitive Analysis
- Marketing Strategy
- Customer Insight
- Sales Management
- Product Launch
- Strategy
- Marketing Management
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