Marco Ibarra
IU Kelley School of Business | Finance & International Business Major Sport Marketing and Management Minor
- Role
- Sports Marketing Intern at 1st Down Sports
- Location
- Bloomington, IN, US
- LinkedIn followers
- 500 followers
About Marco Ibarra
I am a senior at Indiana University’s Kelley School of Business, pursuing a co-major in…
Experience
Sports Marketing Intern
Jun 2025 — Present
1st Down Sports is a full-service NFL athlete representation agency that specializes in developing personalized brand strategies, securing endorsement and marketing partnerships, and maximizing athletes’ long-term value on and off the field.• Initiated outreach to trading card stores nationwide, to set up autograph events that connected agency players with their local fan bases, boosting player-fan engagement and elevating the athlete’s personal brand presence• Contributed in creating personalized traning packages by aligning players with ideal partner brands, enabling athletes to expand their public presence and maximize their personal brand impact• Proposed various potential players to agency leadership by evaluating talent through the Blesto grading system while assessing the likely hood of signing the player, which supported in making informed strategic recruitment decisions
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