Marco Hernandez

Creative Director Founder @The Art Of Carving Ice

Orange County, CA, US

Lead creative direction, product development, and operations for a custom experiential design business serving brand, entertainment, and live event clients.* Own creative strategy and execution across experiential installations, product driven designs, and branded environments* Lead concept development, design direction, and client presentations from initial brief through delivery* Manage cross functional teams and external partners across design, production, and installation* Oversee business operations including pricing, timelines, vendor coordination, and client relationships* Introduce AI driven systems to support concept ideation, visual exploration, estimation workflows, and operational efficiency using large language and diffusion models