Marco Fresta
Creative Lead @Mkers S.P.A
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WORK HISTORY
Creative Lead @Mkers S.P.A
Rome, IT
EDUCATION
Isacco Newton
Diploma maturità scientifica
Sapienza Università di Roma
Giurisprudenza
SKILLS
ABOUT MARCO FRESTA
Creative Lead / Esports addicted. Partial list Awards: CANNES LIONS - SILVER (PR)/ BRONZE (Direct)/ SHORTLIST (Digital Craft)(Promo & Activation) EUROBEST - GOLD (PR Sponsorship)/ SILVER (Media relations)/ BRONZE (mobile) CLIO AWARDS - SILVER (Content & contact) TWITTER AWARDS 2016 - Overall winner / GOLD (Live category) ADCE - SILVER (New use of media) ADCI - 4 GOLD (Cyber/Online e digital media Web Sites/integated & titanium/promo & activation)/ 3 SILVER (PR campagna/Branded content)/ 1 BRONZE (Online e digital media/Web Sites) NEW YORK FESTIVALS - FINALIST AWARDS (Branded Entertainment/Use of medium/sponsorship)/(Branded Entertainment/Use of medium/events) PIAF - GOLD (Media Engagement) FWA - Site Of The Day DMA International Echo Awards - SILVER (Automotive) DMA Awards - DIAMOND (the first in Italy)/ GOLD / SPECIAL AWARD GRAND PRIX - 1° PRIZE (Follower/Intraprendente) NC Awards - BEST HOLISTIC CAMPAIGN NC Awards - 4 GOLD/ 6 SILVER (Automotive) NC Digital - 4 GOLD (Automotive) BEA WORLD - GOLD IMC EUROPEAN AWARDS - 5 GOLD / 10 SILVER / 3 BRONZE Over the course of over 20 years, I have had the good fortune to work with large and small agencies: from Saatchi & Saatchi and Publicis to the Gruppo Roncaglia, an independent design boutique. In my years as Creative Director I have conducted award-winning and integrated advertising campaigns on TV, print, digital and social media, as well as leading re-branding and design activities for corporate identity systems. In the last period i decided to devote myself with passion to a sector that I have followed since the beginning; the esports and create within the most important Italian org Mkers,(born as a startup and quickly became a joint stock company ), a internal agency able to carry out innovative and performing 360° communication projects for its partners (including Mercedes-Benz, Armani,Dolce & Gabbana,Master Card, Philips Hue, Nestlè, AS Roma, ASUS, EA SPORTS, RIOT, UBISOFT, etc.) thanks also to a futuristic communication hub, a gaming house designed for our pro players: the Mkers Gaming House powered by Mercedes-Benz. I have taught communication in various schools: IED, AANT, Quasar and at Eni Corporate University, and La Sapienza University. I was also a member of the jury at the Art Directors Club Italy. Partial brand list experience: Mercedes-Benz, smart, Dacia, Adidas, Armani, Master Card, Philips Hue, Nestlè, AS Roma, ASUS, EA SPORTS, RIOT, UBISOFT, MTV, Unilever, Nintendo, Activision, Sony SCEE, Ferrero, UNICEF, Amnesty International, Sony Pictures, Sky, Avon, Eni, Enel
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