Marco Estrada
Head of Commercial Finance at LALA U.S.
- Role
- Head of Commercial Finance at LALA U.S., Inc
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Marco Estrada
International Business degree from ITESM graduated with honors and awarded with Premio…
Experience
Head of Commercial Finance
Sep 2022 — Present
Lead pricing strategies, including elasticity analysis and trade investment impacts, and supported budgeting and reforecasting processes-Guided promotional investment strategies to optimize ROI, including budget allocation and execution insights for the Sales team-Strengthened internal controls for trade funding, credit policies, and promotional processes, ensuring compliance with IFRS and corporate standards-Managed P&L and balance sheet activities for trade spend, marketing, and collections, enhancing cash flow and reducing bad debt-Developed a high-performing multicultural team across the US and Mexico, improving analytical capabilities and succession planning.
Education
Tecnológico de Monterrey
Licenciatura
2011 — 2015
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