Marco de Vega

About Marco de Vega

Independent Consultant (for venue management, systems, numbers, and analytics), Marketer, and Events Producer focused on forward thinking, future proof, systems and brand building. Utilizing a people first, creativity centered, approach to helping venues, promotional entities, museums, and non-profits update, revamp, and reimagine existing campaign structures, targeting, backend systems, and even brand identity; using proven tactics, tech, data analytics, and novel methodology.I work hard at understanding and building systems that ride the thin line where authenticity and dedication interact with Ai, algorithms, and automation. This middle ground being the sweet spot for building not just a brand, but rather a community.

Experience

1. Creative Director Owner

   Whatever Forever

   Oct 2006 — Present · San Francisco, CA, US

   Consulting for/working with various sized venues, orgs, & entities: helping them to understand, tweak, & rework budgets, systems, and profit models to better suit a rapidly shifting market. • Conceptualize and produce recurring and one-off campaigns, events, and festivals• Design/produce/source video, audio, and print collateral for events and brands.• Build and maintain positive relationships with diverse team of contract workers.• Execute proposals and presentations for new venue and sponsor partnerships.• Direct campaigns and associated events from conception through completion, working with varying spaces, capacities, and clientele.• Create and enact individualized marketing plans and promotional budgets.• Conceptualize, grow, and manage email database and associated targeted marketing campaigns.• Establish, brand, and build social networking accounts for content marketing based outreach.• Research, implement, and test non-traditional marketing/promotion plans to keep established audiences engaged and tap into new, niche demographicsRegularly reach and exceed profit goals by consistently tracking expenses and evaluating ROI for varying budgets.• Regularly reach and exceed profit goals by consistently tracking expenses and evaluating ROI for event and promotional budgets ranging from

Skills

• Event Management
• Adobe Creative Suite
• Art Direction
• Creative Direction
• Entertainment
• Adobe Photoshop
• Digital Photography
• Event Planning
• Corporate Identity
• Video
• Graphic Design
• Art
• Logo Design
• Posters
• Mac
• Social Media
• Photoshop
• Brochures
• Fashion
• Social Networking
• Multimedia
• Social Media Marketing
• Video Editing