Marco D.

Experience

1. Founder & Director of Operations and Community

   Confessions Entertainment

   Sep 2017 — Present · Gainesville, FL, US

   Founded one of the largest collegiate event companies in Gainesville, Fl, expanding into Tallahassee, Orlando, Tampa, and Miami, with a portfolio of 700+ events across Florida.• Lead a dynamic community of 600-800 weekly attendees, fostering customer loyalty and driving consistent ticket sales through targeted engagement strategies and community-first initiatives. • Manage a team of 30+ promoters and staff, including event coordinators, booking managers, and marketing teams, ensuring seamless event execution and continuous growth. • Develop data-driven marketing strategies, using audience insights and sales trends to optimize ticket pricing, pre-sale campaigns, and event promotions, resulting in over $1.5M in ticket sales and 15% annual growth.• Generated over $6M in sales for partner venues by implementing strategic event partnerships, promoter programs, data-driven marketing and consistent attendance growth. • Utilize community management tools, including WhatsApp, Salesforce and Facebook, to create engaged communities that received weekly updates, event news and exclusive giveaways, resulting in enhanced customer loyalty and increased ticket sales. • Oversee day-to-day operations, including content production, event promotions, and social media to ensure all events align with branding and attract target audiences.• Implemented a promoter commission structure, allowing event promoters to earn money from ticket and table sales, increasing sales by 25% and motivating a larger sales force. • Foster and maintain strong relationships with venue owners, brands, artists and influencers, negotiating contracts and securing deals that ensure successful event execution and long-term collaborations.

Education

• University of Florida

  Bachelor of Fine Arts - BFA, Economics