Marco Ciappelli

About Marco Ciappelli

Hello humans — and not. Please allow me to introduce myself.I\'m a branding advisor who helps cybersecurity and tech companies define who they are, shape their story, and ensure their marketing communicates it effectively.I do this through Studio C60—Analog Brains For The Digital Age—working with founders, executives, and marketing teams to cut through the noise, clarify positioning, and create content strategies rooted in authentic storytelling rather than generic industry-speak.What makes my approach different: nearly three decades of experience across advertising, journalism, and content creation—combined with deep, ongoing immersion in the cybersecurity and technology world through ITSPmagazine, the multimedia platform I co-founded in 2015. There, I host conversations, moderate panels, cover major industry events, and explore the intersection of technology, cybersecurity, and society. That access gives me a perspective most marketing consultants simply don\'t have.I hold a Master\'s degree in Political Science with a specialization in Sociology of Communication from the University of Florence (Cesare Alfieri), plus a post-laurea specialization in Advertising and Communication. My career started in advertising in the mid-90s and has moved from pure analog to the digital-analog hybrid reality we navigate today.I also work one-on-one with individuals who want to build a powerful personal brand. Whether you\'re an executive, entrepreneur, or professional looking to establish your voice and visibility, I help you clarify your story, define your positioning, and communicate with intention.Beyond individual coaching, I offer branding and marketing advisory for businesses in any industry.I work in English and Italian, remotely or in person, splitting time between Los Angeles and Florence—though I\'m often wherever clients, creative projects, and event coverage take me.Available for advisory work, interviews, panels, and podcast appearances.

Experience

1. Co-founder & Creative Director

   Studio C60 Itspmagazine

   Jan 2026 — Present

Education

• Università degli Studi di Firenze

  master, Advertising and Communication

  1989 — 1996

• Università degli Studi di Firenze

  doctoral thesis in Sociology of Communication, Political Science