Marco Aradillos

Senior Marketing Analyst @Essor

Paris, FR

Product Lead – Growth & Customer Acquisition | Amazon, Meta Ads, Google Ads, Affiliate Channels- Drove growth initiatives across Amazon, DTC, and affiliate channels, optimizing CAC, NTB, and LTV to maximize acquisition and retention- Grew monthly NTB from 79K (Jul 2024) → 146K (Jul 2025) through strategic product and channel leadership- Partnered with senior leadership to build unified channel views, testing synergy and impact on overall growth.Amazon PPC & DSP Automation- Implemented automated bid adjustments, aligning campaigns to NTB & CAC targets and improving efficiency under shifting tariffs- Achieved a 99% to-target performance rate with real-time, data-driven automation.DTC Growth & Data Platforms- Built an agile app using Amazon Marketing Cloud SQL, Snowflake, Streamlit, AI tools & Python, delivering dynamic dashboards for marketing teams- Enabled real-time insights to accelerate acquisition strategies and improve decision-making speed.Consumer Behavior & Campaign Optimization- Analyzed customer journeys and SQP data to refine strategies, improve ROI, and defend unbranded keyword market share- Ensured sustained visibility while optimizing spend through data-backed adjustments.Incrementality & Affiliate Optimization- Created an Affiliate Opportunity Tool using ASIN margins, 3PL & storage data to identify high-ROI products- Increased affiliate ROI by aligning promotions to high-potential products.Cross-Functional Leadership- Collaborated with PMs, Tech, Supply Chain, and Finance to scope, forecast, and build accurate data pipelines- Prevented scope creep, ensured timely delivery, and maintained high-quality outcomes across projects.