Marco Ainio
Head of Commercial Operations Tv Adv @Publitalia \'80
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WORK HISTORY
Head of Commercial Operations Tv Adv @Publitalia \'80
ABOUT MARCO AINIO
After an extensive management experience in the sales department of Publitalia 80, I was called to lead the commercial operations and to overhaul the entire workflow, we launched multiple commercial feeds for the free to air and pay-tv platforms with different broadcasters and playouts : Turner, NBC Universal, BBC, Discovery Communications, Fox International channels,RadioItaliaTV and DAZN. I manage on behalf of Mediaset the continuous legal and technological challenges of AD on TV dealing with other broadcasters,advertising associations and Broadcast authority Agcom.Project developed : Mediaset catch-up TV “VideoMediaset” 2010Mediaset Premium OTTV \"Premium Play\" 2011 \"Quote live\" live betting odds on TV Ads with real time embedded graphics inside the spot on air 2014 \"K-Box\": Tv order automation platform connecting Media Agencies with Mediaset 2017Broadcast to OTT with DAZN for Serie A and UEL and Infinity for CHL 2021/2May 2022 first step on accessible advertising for hearing and visually impaired : introduced subtitles on the main channels, coming soon audio-description
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