Marc M.

About Marc M.

I\'ve spent 10+ years building affiliate programs from the ground up — recruiting the right partners, building the relationships that keep them engaged, and developing the marketing strategies and systems that make programs predictable and scalable. At Macy\'s, I helped grow the affiliate program from $150MM to over $1.35B in annual gross revenue by managing a large, diverse partner community across content creators, publishers, and media partners — building engagement cadences that went beyond promotional emails and kept partners motivated over the long term. At SunPower, I built their affiliate program from scratch, growing it from 3% to 23% of total sales appointments by developing a segmentation framework that grouped partners by audience type, channel, and promotional style. Most recently, I\'ve managed a $13MM+ budget across performance marketing channels — owning budget management, bid management, and channel mix optimization — and delivered 243% ROI in my first year. What I\'ve learned is that the best affiliate programs aren\'t just customer acquisition channels — they\'re communities. Partners perform best when they have the tools and support to succeed. I build programs with that in mind, always grounded in data-driven insights about what\'s working and why. I\'m also analytical by nature. I use business intelligence tools — including Google Analytics, Adobe Analytics, Tableau, and Snowflake — to track KPIs, identify where the leverage is, and share performance insights with stakeholders. I document playbooks and build scalable processes so programs can grow beyond individual execution and become reliable, repeatable revenue drivers. If you\'re building or scaling an affiliate or partner program and want to talk, I\'d love to connect.

Experience

1. Senior Demand Generation Manager

   SunPower

   Sep 2024 — Present · Austin, TX, US

   Complete Solar purchased the SunPower brand in September 2024; As of April 2025, Complete Solar is doing business as SunPower- Lead a team of two and an external agency, owning strategy, budget pacing, and campaign execution across all paid acquisition channels, driving CAC optimization and scalable subscriber-equivalent growth- Managed a $13MM+ acquisition budget, achieving 243% ROI in the first year as team leader by optimizing channel mix, tightening lead qualification criteria, and eliminating low-converting spend- Partnered cross-functionally with sales, engineering, Finance, and marketing analytics teams to develop performance dashboards, synthesize front-end and back-end conversion data, and deliver strategic recommendations to executive leadership- Identified and launched new campaign initiatives to capture demand across regional markets, collaborating with local teams to define test roadmaps including landing page testing and promotional materials aligned to seasonal initiatives.

Education

• San Francisco State University

  Master of Arts - MA, United States History

• Texas McCombs School of Business

  Certificate in Digital Marketing

  2020

• San Francisco State University

  Bachelor’s Degree, American History (United States)

Skills

• Online Marketing
• B2b
• Direct Marketing
• Strategic Partnerships
• Sem
• Ppc
• E-Commerce
• Email Marketing
• Salesforce.com
• Affiliate Marketing
• Lead Generation
• Customer Acquisition
• Google Analytics
• Management
• Social Media Marketing
• Google Adwords
• Mobile Advertising
• Affiliate Management
• Affiliate Networks
• Online Advertising
• Mobile Marketing