Marc Mazzone
General Manager at Cartera Commerce - A Rakuten Company
- Role
- General Manager at Cartera – A Rakuten Company
- Location
- Lexington, MA, US
- LinkedIn followers
- 500 followers
About Marc Mazzone
Establish corporate objectives and develop short and long-term goals, plans and strategies for the Cartera business unit. Create an environment and culture that focuses on fulfilling the company’s mission, vision and values while maintaining operational management of all business departments. • Work closely with the executive management team to develop effective hiring, training, and compensation plans to retain our quality talent; lead and mentor staff, engaging and empowering them to be successful in serving customers/clients.• Oversee financial performance and risk profile of the business while ensuring that all regulatory obligations are met; supervise the design and implementation of new products and services; oversee brand development and the implementation of effective marketing strategies.• Focus on consensus building efforts and strategic planning. Execute month-end financial and operational reviews, contribute to the development of corporate-wide strategic planning efforts.• Monitor company performance by measuring and analyzing results, initiating corrective actions, and minimizing the impact of variances.• Increase revenues and income before inter-company allocations and implement operating cost controls.• Communicate circumstances and events of operations to officers, managers and other appropriate stakeholders to keep all apprised.• Effectively manage contract negotiations and business development efforts while maintaining and growing existing client partnerships.
Experience
General Manager
Mar 2019 — Present · Lexington, MA, US
Education
Boston University
M.B.A., Marketing
University of Massachusetts Amherst
Bachelor of Arts, Communication
Skills
- E-Commerce
- Digital Marketing
- Online Advertising
- Affiliate Marketing
- Email Marketing
- Customer Acquisition
- Sales Management
- Analytics
- Strategic Partnerships
- Multi-Channel Marketing
- Marketing
- Marketing Management
- Online Marketing
- Sem
- Crm
- Ppc
- Direct Marketing
- Social Media Marketing
- Lead Generation
- Sales
- Start-Ups
- SEO
- Marketing Strategy
- Advertising
- Account Management
- Web Analytics
- Leadership
- Pay Per Click (Ppc)
- Customer Relationship Management (Crm)
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