Marc MacAluso

About Marc MacAluso

A strategic minded leader of Product and Design, setting the course for Digital Transformation and Customer Experience solutions across the organization. A capable business visionary, adept at defining and delivering User-centric results with clear financial return on investment. Experience in company-wide partnerships throughout the lifecycle of projects; achieving top line sales, bottom line profitability and process optimization. Market-driven leadership in conducting user research; identifying industry trends to drive product, service, branding and content placement across the portfolio. Technical proficiency in current software solutions, supporting Customer facing access for digital information, eCommerce, service insights and support. Highlights of Expertise • Strategic Planning & Execution • Product Information • Competitive Research & Analysis • User Research • Process Redesign & Change Management • Program Management • Team Building & Leadership • eCommerce • Data-Driven Solutions • Customer Success • Financial Management \"Design is not just what it looks like and feels like. Design is how it works.\"- Steve Jobs

Experience

1. Adjunct Professor

   Thomas More University

   Aug 2021 — Present · Crestview Hills, KY

   BUA311 Details: Intro to Marketing; 3 Credit Hours Course Description: Prerequisite: BUA 105 or 201. Recommended prerequisite: PSY 105. A survey of the marketing function in a capitalistic economy, with emphasis on the planning, pricing, promoting, and distribution of goods and services to satisfy customer wants, the relationship between marketing and other organization functions, the importance of the consumer, and the effect of government regulations. Discipline: Business Administration Adjunct Professor teaching traditional students in both a day and night class format. The Thomas More University College of Business is dedicated to providing students with a high-quality education that integrates values into everything the college does. Through a commitment to personalized attention, students are challenged to discover their purpose and use the knowledge they have learned to become leaders who make a difference in the world. https://apps.thomasmore.edu/CourseSchedule/Home/Course?courseCode=BUA%20%20311

Education

• Ithaca College

  BS

• Purdue University

  MBA