Marc Keating
Chief Innovation Officer @Stein.
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WORK HISTORY
Chief Innovation Officer @Stein.
Manchester, GB
Responsible for developing client growth strategies and frameworks, agency service offerings, product innovation, AI implementation and strategic partnerships with organisations including LinkedIn and 6sense.Leading the development of Origin, a custom built data platform that leverages the LinkedIn API to deliver more actionable data and more effective campaign outcomes for our clients.
SKILLS
ABOUT MARC KEATING
Chief Innovation Officer at Stein.Stein is the leading global brand-to-demand experience (BDX) agency. Stein helps build the world’s most demanded B2B brands by unifying brand and demand - strengthening each to the benefit of both. Through highly effective, highly awarded creativity, B2B’s most advanced brand-to-demand model, and full-funnel media capabilities, we drive differentiation, distinction and growth for clients worldwide. ANA B2 Awards Agency of the Year | 2022, 2023, 2024, 2025 David Ogilvy Awards B2B | 2024 B2B Marketing Agency of the Year | 2022 Elevation Awards | 2022 Martech Awards WARC Awards for Effectiveness (Gold)| 2022 Business-to-BusinessResponsible for driving innovation, AI, BDX solutions and growth strategies for the agency and leading global B2B brands including Juniper Networks, Oracle, Google, Bentley, HSBC, Samsung, US Bank, BD and Lexmark.Named by B2B Marketing as Martech Visionary of the Year, and Marketing Agency Leader of the Year by The Drum. Recognised by The Drum as one of the Top 10 Martech Heroes. Named by The Internationalist as one of its 27 agency Innovators. Featured in Creativepool Influencer of the Year and The Drum Digerati lists.Specialities include: BDX, B2B marketing, product design, 6sense, partnership strategy, revenue marketing, growth strategy, marketing automation, demand generation, media strategy, data strategy, digital marketing transformation, GTM strategy, strategic planning, integrated marketing, AI, GenAI, tech stack strategy, digital marketing, ABM, CX / UX.
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