Marc Roth

Head of Demand Generation @Logix ITS Group

CA

Logix ITS is a global leader in Intelligent Traffic Solutions in the fields of traffic calming, enforcement and parking counting, with offices in North and Latin America and Asia.› Plan, develop and execute integrated, multi-tactical marketing programs to drive Logix ITS revenue growth› Manage, develop and grow a team of marketing professionals from a variety of global locations› Design, oversee and execute the content marketing program through owned and earned channels› Establish and maintain the Logix ITS image as a world-leading brand› Create, implement and manage database process, lead scoring and lead nurturing campaigns to convert followers and prospects to sales pipeline opportunities› Create and manage paid customer acquisition programs› Track performance and establish KPI metrics› Build strategic partnerships, plan promotional and lead generation initiatives. Responsible for all communication and marketing-related activities› Provide thought leadership in multi-channel contact strategy and marketing mix optimization.› Develop and manage marketing budget› Create and drive the demand generation function to drive pipeline growth