Marc Schwartz

Director Digital Marketing @RBC

Hamilton, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Oct 2021 — Present

Director Digital Marketing @RBC

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Toronto, ON, CA

EDUCATION

2021 — 2023

McMaster University Continuing Education

Certificate in Data Analytics

1989 — 1993

McMaster University

SKILLS

Google AnalyticsCreative DirectionUser Experience DesignManagementUser Interface DesignUser ExperienceOnline AdvertisingEmail MarketingCross-Functional Team LeadershipCrmContent ManagementStrategic PlanningContent StrategySocial MediaDigital StrategyUsabilityForecastingSocial Media MeasurementSaasOnline MarketingCreative StrategyNew Business DevelopmentInteractive MarketingWeb AnalyticsE-CommerceInteractive AdvertisingBusiness DevelopmentMarketingBrand DevelopmentMobile DevicesMarketing StrategySemMobile ApplicationsLeadershipInteraction DesignAdvertisingChange ManagementAnalyticsSocial Media MarketingWeb Project Management

ABOUT MARC SCHWARTZ

Digital marketing leader who gets results A digital & marketing strategy leader who specializes in omni-channel web, mobile & social media, user experience design, process & delivery. Responsible for increasing eCommerce revenue by 75% year over year and conversion by 40%. PROFESSIONAL PROFILE: Entrepreneurship: A strong track record of building businesses through increasing revenue, partnership development, product management and marketing strategy. Innovation: Consistently incorporates new platforms and channels to deliver marketing programs for large corporations – including: responsive design, mobile/social/web integration, multi-platform gaming and experiential marketing. Operational Excellence: Driven to find efficiencies and improve the quality of work products. Applies strategies from Lean, Six Sigma and Agile development to ensure success.

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