Marci R.

About Marci R.

A few years ago, my desk told the real story of my life. Two computers, side by side. On the left: my corporate-America laptop—budgets, strategy decks, meetings. On the right: my MacBook—grant applications, volunteer projects, and after hours work for dogs and cats who needed help.Every day, I split myself in two: corporate professional by day, animal-welfare volunteer by night. I did that for almost a decade—building leadership skills on one screen and learning the end to end processes to support animal rescue on the other.Eventually, the message became impossible to ignore: this isn’t a hobby—this is the work I’m meant to do. So I made the jump. Today it\'s one computer. One focus. 100% of my time invested in helping animals and humans.That dual-track experience is now my superpower. I understand business strategy and operations, and I bring the compassion, urgency, and creativity that animal welfare work demands. I know how to turn passion into programs, and programs into outcomes. Hold an MBA from Bentley University and a Certificate in Nonprofit Management from Duke University, combining business strategy with mission-driven leadership. Formerly a senior leader in technology customer operations. I’ve led large-scale, global, customer-facing teams to transform contact centers and service organizations- improving P&L performance, accelerating service delivery, enhancing customer satisfaction, and building high-retention, engaged teams.

Experience

1. Director of Development and Marketing

   Planned Pethood Of Georgia, Inc

   Jan 2025 — Present · GA, US

   Lead fundraising, donor engagement, and marketing to advance Planned PEThood\'s lifesaving impact. Secure funding through grants, foundations, individual giving and corporate sponsorships. Plan and execute fundraising campaigns, events, and donor outreach. Oversee marketing, PR, and media efforts to enhance brand visibility. Manage social media and website content, promotional materials, direct mail, and community partnerships. Oversee the development and marketing team.* Built and executed a data-driven social media strategy focused on awareness and community engagement, expanding reach across Facebook, Instagram, and LinkedIn and growing followers by up to 60% in 12 months.* Planned PEThood of Georgia has earned Charity Navigator’s highest 4-star rating and Candid’s Platinum Seal of Transparency, independent recognition of strong financial management, accountability, and transparency.

Education

• Duke University

  Graduate Certificate, Non-Profit/Public/Organizational Management

• Bentley University

  MBA, Managing Operations & Technology

• Northeastern University

  BS, Business Administration/Management

Skills

• Business Development
• Call Centers
• Software as a Service (Saas)
• Sales
• Email Marketing
• Customer Relationship Management (Crm)
• Start-Ups
• Lead Generation
• Financial Services
• Crm
• Sales Process
• Cross-Functional Team Leadership
• Business Process Improvement
• Change Management
• Enterprise Software
• Sales Management
• Leadership
• Process Improvement
• Recruiting
• Multi-Channel Marketing
• Sharepoint
• Training
• New Business Development
• Analytics
• Salesforce.com
• Program Management
• Management
• Strategy
• E-Commerce
• Social Media Marketing
• B2b
• Outsourcing
• Saas
• Call Center
• Sales Operations
• Professional Services
• Managed Services
• Business-to-Business (B2b)
• Team Leadership
• Strategic Planning