Marcio Lima
Managing Partner & CEO | Platform Builder | M&A, Business Transformation & Operational Excellence
- Role
- Co-founder & CEO at America Wellness Group Awg
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Marcio Lima
I am a senior executive and operator focused on building and scaling next-generation platforms through disciplined strategy, data-driven decision-making, and strong operating models. Over a 25-year global career, I have led full P&L transformations across complex, multi-site organizations in industrial manufacturing, automation, and adjacent service-based sectors.My work centers on platform building: unifying fragmented organizations through shared services, commercial rigor, and operational excellence to create sustainable, long-term value. I have led organizations through periods of rapid growth, transformation, and turnaround, with a consistent emphasis on governance, execution, and high-performance cultures.Currently, I serve as Managing Partner and CEO of America Wellness Group (AWG), where I am applying a proven buy-and-build and operating playbook to a fragmented market, with a focus on scalable infrastructure, disciplined growth, and strong local execution.
Experience
Co-founder & CEO
Jan 2025 — Present · US
Co-founder and CEO of a platform company focused on consolidating and scaling high-quality businesses through disciplined strategy and strong operating fundamentals.Leading the development of a buy-and-build platform, including acquisition strategy, integration planning, and long-term organizational design.Working closely with capital partners and lenders to support sustainable growth and platform scalability.Designing and implementing a unified operating model that centralizes finance, billing, compliance, and analytics to improve visibility, consistency, and execution across the organization.Establishing a structured post-acquisition integration framework to drive performance alignment, operational rigor, and cultural cohesion.
Education
FAAP - Fundação Armando Alvares Penteado
Master of Business Administration - MBA, Business and Marketing
1998 — 2000
American University
Master of Business Administration - MBA, Business and Marketing
1998 — 2000
Centro Universitário do Instituto Mauá de Tecnologia
Bachelor of Science - BS, Mechanical Engineering
1988 — 1994
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