Marci Geisler
Staff, Marketing Campaigns Manager (Account Based Marketing) @GitLab
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WORK HISTORY
Staff, Marketing Campaigns Manager (Account Based Marketing) @GitLab
ABM at GitLab was the first outbound marketing team to take a verticalized approach for our 1:many campaigns - today we have dedicated vertical cross functional teams between sales, PMM, and marketing campaigns. At the staff level my role has evolved from campaign strategy and deployment to working cross functionally on defining the scoring criteria for Marketing Qualified Accounts, creating SLAs on sales/business dev, evolving our overall go to market for both vertical plays and target account acquisitions. Our vertical ABM efforts have grown our marketable database by 133%, we have contributed over 50% of the target MQL volume within the marketing org, and ABM has doubled its marketing generated pipeline year over year for the past 3 years.
EDUCATION
New York University
Publishing Certificate, Publishing
University of Toronto - University College
Honours Bachelor of Arts, Economics and English
Growclass
Certificate, Growth Marketing
SKILLS
ABOUT MARCI GEISLER
Hi, I\'m Marci, and I\'m all about breathing life back into marketing. I am a certified Account Based Marketing strategist, Growclass alumna and together we can create compelling answers to the questions of Why this? Why you? And why now? I\'ve been helping B2B SaaS companies develop and scale their strategic marketing efforts since 2015. I am hyper-focused on Account Based Marketing, and I\'ve managed award-winning ABM campaigns for companies like IBM Watson Health, Oracle, Kodak Alaris, and Chevron. More recently I\'ve gone on to build global go-to-market ABM frameworks for Gitlab, Fiix Software, Miovision and Docebo. Projects I\'ve lead and worked on have won ACE Awards, received recognition at the annual Content Marketing Awards, B2BMX conferences, and at B2B Marketing. Member @ M2.
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