Marcie Dean

About Marcie Dean

20 years driving UX excellence and organizational transformation at IBM and AWS. I build systems, lead through complexity, and design for human behavior at scale—because when people feel truly seen, everything else follows.Throughout my career, I\'ve led with one core belief: people do their best work when they feel valued, understood, and supported. As a Senior UX Leader, I didn\'t just design products—I designed cultures where cross-functional teams could thrive, where conflicts became collaboration, and where every voice mattered. I\'ve navigated massive organizational changes not by mandating compliance, but by helping people see themselves in the vision.What sets my approach apart: I know that users aren\'t just data points, teams aren\'t just resources, and change isn\'t just process. When people feel genuinely seen—their challenges, their strengths, their humanity—they show up differently. They innovate. They take ownership. They deliver work that matters.In parallel, I\'m the Visionary & Founder of Electric Blue Communications and LovEvolve Music, where I\'ve created 300+ custom healing frequency tracks and developed patent-pending vocal frequency technology. My work serves high-performing entrepreneurs, coaches, and wellness practitioners navigating burnout, transitions, and scale. Here too, the principle is the same: personalization isn\'t a luxury—it\'s how you create real transformation.What I bring:→ 20 years leading UX at enterprise scale (IBM, AWS)→ Deep expertise in change management & people-centered transformation→ Proven ability to build high-trust, high-performing teams→ Human-centered design thinking applied to complex systems→ Strategic communication that meets stakeholders where they are→ Innovation at the intersection of technology, performance & nervous system scienceMy philosophy: Whether I\'m leading a product team through a pivot, designing a user flow, or creating a custom frequency track—the work succeeds when people feel seen. Transformation (organizational or personal) requires nervous system capacity, not just strategy. I\'ve built expertise in both the frameworks AND the human foundations that make change sustainable.I remain open to: UX opportunities that prioritize people over process, transformation work with purpose-driven companies, strategic advisory roles, collaborations where human-centered design creates real impact, and speaking on people-first leadership and sustainable performance.

Experience

1. Visionary Founder

   Electric Blue Communications Llc

   Sep 2023 — Present · US

   Founder and CEO of Electric Blue, an umbrella company uniting innovation, community, and healing through sound. I lead a multidisciplinary team of creators, strategists, and amplifiers, building a thriving global community around patent-pending sound frequency technology and music produced by LovEvolve.My role includes:Vision & Strategy: Defining and driving the company mission to merge advanced audio technology with human potential, creating experiences that restore balance, focus, and emotional well-being.Team Leadership: Leading a diverse team across creative, technical, and business functions—fostering collaboration, accountability, and purpose-driven culture.Community Building: Growing Electric Blue United, a network of practitioners, artists, and innovators who amplify the reach and impact of our sound healing technology.Innovation: Developing new offerings including immersive music journeys, digital platforms, and applications that integrate science, spirit, and creativity.Operations & Growth: Managing business development, partnerships, and marketing initiatives to scale revenue streams while protecting core intellectual property.Electric Blue sits at the intersection of technology, music, and consciousness, advancing a new model of leadership and impact: business with soul, science with spirit.

Education

• North Carolina State University

  Bachelor of Graphic Design, Graphic Design

  1997 — 2001