Marcie Rouman
Senior Managing Editor, Brand & Programs
- Role
- Senior Managing Editor, Brand & Programs at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Marcie Rouman
Talented editor & concise writer who thrives on making copy better to deliver content…
Experience
Senior Managing Editor, Brand & Programs
Jul 2005 — Present · Seattle, WA, US
Managing Editor, Brand & Programs, 20••••20Senior Copy Manager - Digital + Print, 2017Digital Copy Director, 20••••16eCommerce Copy Manager, 20••••13Marketing Copy Manager, 2011Site Editorial Manager, 20••••10Product Copy Manager, 20••••08Copyeditor, 2005- Manage, mentor and support teams of 5-25 writers, copyeditors, proofreaders, copy managers, and freelancers- Oversee daily creative content creation for multibillion-dollar ecommerce site, weekly email stories, catalogs, digital ads, videos, sponsored social media posts, print collateral, and direct mail- Lead copy efforts for major multichannel campaigns and events surrounding sales, holiday, and loyalty program, as well as seasonal and brand marketing- Partner with graphic and UI designers, art directors, project managers, developers, merchandisers, and marketers on quick updates and large-scale projects, including full site redesigns, customer reviews implementation, international shopping launch, mobile site optimization, iPhone app creation, and dynamic/personalized content- Edit and approve copy for brand voice, tone, and consistency across digital, print, in-store, and out-of-home- Aid in concepting and storytelling that fulfills marketing objectives, generates clicks and demand, and targets specific customer segments with personalized and optimized content- Write product descriptions, brand bios, marketing emails, web content and promotions, digital ads, app push notifications, and catalog copy as needed.
Education
Stonehill College
Bachelor of Arts, English / Business Administration
1990 — 1994
Skills
- Marketing Copy
- Copywriting
- Online Advertising
- Social Media
- Web Content
- Copy Editing
- Content Management
- Non-Fiction
- Chicago Manual
- Online Marketing
- Content Writing
- Digital Marketing
- Books
- Web Content Writing
- Advertising
- Organizational Leadership
- Editorial
- Editing
- Content Strategy
- Talent Management
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