Marcia Volpe

About Marcia Volpe

As a User Advocate, I excel at striking a balance between the intended message, the information sought, and the content. With special attention to detail, a drive for perfection, and keen empathetic skills, I succeed in customer obsession.As an experienced Content Strategist and Information Architect, I have honed my skills in user-centered design, crafting exceptional user experiences, and mastering User Interaction Strategy. I focus on optimizing organizational engagement and knowledge-sharing, guided by the principle of \'less is more.\' I firmly believe that success is achieved by providing the right information at the right time and place.Areas of ExpertiseAlgorithms | API Flow | Big Data | Brand Strategy | Budgeting & Forecasting | Card Sorting | Competitor Analyses | Content Management Systems (CMS)| Content Model | Content Operations | Content Production | Copywriting | Data Visualization | Demand Generation | Digital Assets Management (DAM)| eCommerce | Editing | Experience Map | Gap Analysis | Graphic Design | Information Architecture | Interaction Design | Journey Analytics | Journey Map | Journey Orchestration | Landing Pages | Language Model AI | Mapping | Messaging | Metadata | Performance Metrics | Program Management | Prototyping | Quantitative & Qualitative Research | Quality Assurance Testing | Search Engine Optimization (SEO)| Storytelling | Style Guide | Tree Testing | Usability Testing | User Experience Design (UED)| User Flow | User Interface Design | User Research | User Testing | UX Content Strategy | UX Interaction | UX Research | UX Strategy | Visual Design | Voice & Tone | Web Applications | Web Design | Wireframing | WritingSoft SkillsBuilding Trust | Critical Thinking | Customer Service | Customer-Focused | Driving Results | Eye for Detail | Stakeholder Management | Interpersonal Skills | Proactive | Problem Solving | Team Management | TeamworkToolsAdobe Creative Suite | Adobe Experience Manager (AEM)| Adobe XD | Balsamiq | CSS | Drupal | Figma | HTML | HubSpot | InVision | JIRA | OmniGraffle | Optimal Workshop | Salesforce | Webflow | WordPress

Experience

1. Founding Member at Women Applying Ai

   Women Applying Ai

   Apr 2025 — Present

   Women Applying AI is an exciting new global community. We offer women a collaborative environment to learn AI, build networks, and be ready for an AI future. Ask me how you can get involved!

Education

• Stanford University

  Neuromarketing

  2017 — 2017

• University of California, Berkeley

  Strategic Marketing 2.0 - Social Media

• Stanford University

  Tame Big Data to Drive Big Insight

  2014 — 2014

• Stanford University

  User Experience Design for Non-Designers

  2014 — 2014

• FAAP - Fundação Armando Alvares Penteado

  Bachelor of Business Administration (B.B.A.), Bachelor in Communications, Advertising & Marketing

• Panamericana . Escola de Arte e Design

  Associate of Arts (A.A.), Graphic Design

• Stanford University

  Presenting in English

  2014 — 2014

• Stanford University

  Basics of Mobile Web Application Development

  2014 — 2014

• University of California, Berkeley

  Certificate, Marketing Certificate

• Stanford University

  Mobile Marketing

• General Assembly

  UX Designer

  2015 — 2015

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Web Development
• SEO
• Wordpress
• E-Commerce
• Web Content
• Corporate Identity
• Html
• Advertising
• Website Development
• Adobe Fireworks
• Cms
• Copywriting
• Web Design
• Web Analytics
• Integrated Marketing
• Trade Shows
• B2b
• Customer Relations
• Direct Marketing
• Writing
• Omniture
• Indesign
• New Business Development
• Market Planning
• Ektron Content Management System
• Graphic Design
• Account Management
• Marketing Communications
• Dreamweaver
• Illustrator
• Adobe Acrobat
• Sem
• Google Analytics
• Photoshop
• Content Management
• Mobile Marketing
• Budgeting