Marcia L. Soling

About Marcia L. Soling

I oversee all programming for AEF\'s full-day marketing conferences held on campuses…

Experience

1. Senior Vice President, Education and Content

   Ana Educational Foundation Aef

   Jun 1997 — Present · New York, NY, US

   Responsible for programming full-day marketing conferences on campuses for marketers as well as students and faculty which generate thought leadership and networking opportunities. Enlist varied academic partners to serve as event hosts and determine event themes, then research and recruit high caliber speakers for each bespoke event. As primary point of contact for speakers and hosts, I guide them through all facets of planning and execution creating deep engagement with students. Design and produce marketing images each school can share on their social platforms to drive attendance.Leading the creation of a Case Study Library of peer-reviewed marketing cases to be used in the undergraduate classroom. Each case will be a comprehensive resource for professors including data sets, creative, and discussion guides.Oversee content and strategy across site, social media platforms, and email newsletters, develop and implement website editorial strategies, social media posts, search engine optimization techniques, write email newsletter, acquire and post instructional content for college students and professors while maintaining the integrity of AEF’s brand identity. I curate a premier education resource for advertising and marketing, primarily used by college professors and students while also maintaining five social media platforms. Write, design and execute print, email, and social communications across our entire roster of programs while maintaining segmented groups for targeted messaging. Generate fresh, creative ideas for initiatives and special projects across our properties, and work with team to execute on them. Manage logistics for special events, such as annual symposium at national marketing conference as well as write and design collateral materials for annual gala, Honors Night. Collaborate with AEF Board of Directors to build relationships within both academic and business environments. I\'ve progressed through several job titles during my tenure.

Education

• The College of Saint Rose

  BA

• University at Albany, SUNY

  MS

Skills

• Google Analytics
• Content Strategy
• Marketing Strategy
• Social Media
• Microsoft Office
• Social Media Marketing
• Retail Sales
• Basecamp
• Teaching Experience
• Digital Marketing
• Web Content Management
• Building Relationships
• Retail Manager
• Brightcove
• Content Development
• Content Curation
• Content Management
• Digital Strategy
• Proofreading
• Troubleshooting
• Editing
• Education
• Google Adwords
• Advertising
• Event Technology
• Wordpress
• SEO
• Marketing Communications
• Dreamweaver
• Nonprofits
• Budgets
• Technical Liaison
• Web Project Management