Marcia Purday
Instructor @University Of South Carolina College Of Information And Communications
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WORK HISTORY
Instructor @University Of South Carolina College Of Information And Communications
Columbia, SC, US
JOUR 725 - Strategic Communications CampaignsJOUR 715 - Strategic Communications StrategiesJOUR 599 - Advanced Topics (Google AdWords and social media certifications)JOUR 598 - Directed Independent StudiesJOUR 531 - Public Relations CampaignsJOUR 521 - Interactive Communication Strategies (Google Advertising with NonProfits)JOUR 517 - Integrated Marketing CampaignsJOUR 416 - Creative: Strategy to ExecutionJOUR 330 - Advertising and Brand Communications Speakers SeriesJOUR 291 - Writing for Mass CommunicationsJOUR 101 - Media and Society* Completed \"Teaching with Artificial Intelligence\" course from the Southeaster Conference in collaboration with the Biggio Center at Auburn University.* Work with a minimum of ten clients each semester to develop and launch a Google Search Advertising Campaign * Work with local clients each semester to develop and launch integrated marketing communication strategies.* Developed a class for students to get certified in Google Advertising – Search, Display, and Measurement certifications – while launching a live Search Advertising campaign with a monthly budget for a nonprofit client through the Google Nonprofit Immersion Marketing program.* Developed an online “internship” course to help students meet their internship requirement during COVID* Currently, serving as a University of South Carolina Faculty Senator as well as on numerous committees.* Certified in Google Ads Display, Google Ads Search and Google Digital Sales* Received Two Thumbs Up award from USC for making a significant difference in the experience of a student with disabilities.
EDUCATION
University of South Carolina
BA, Journalism and Mass Communications
Darla Moore School of Business at the University of South Carolina
MBA, Business
SKILLS
ABOUT MARCIA PURDAY
Instructor at University of South Carolina College of Information and Communications Co-Chair - AI Initiatives at the College of Information and Communications
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