Marcia Kyle
Manager, Creative + Content Strategy
- Role
- Manager, Social Content Strategy at Target
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Marcia Kyle
Content strategist with deep cultural fluency that engages consumers and has them connect…
Experience
Manager, Social Content Strategy
May 2018 — Present · Minneapolis, MN, US
Developed and executed social media strategy, increasing audience engagement by 200% in six months.• Led collaboration between internal teams (media, marketing, creative, PR) and external partners (platforms, agencies, content creators) to deliver cohesive brand experiences.• Spearheaded the paid media strategy, leading to a 159% increase in follower acquisition over three months.• Integrated guest insights, market research, and analytics to refine content strategy and ensure alignment with business objectives.• Managed content approval workflows, optimizing efficiency across creative milestones and publishing timelines.• Led content creation for experiential events, ensuring real-time audience engagement and brand visibility.• Led mentorship initiatives, improved content workflows, and optimized cross-functional collaboration.• Pioneered first-ever Affiliate brief, improving content workflow efficiency.• Built and templatized the New Beauty Brand Welcome Kit, improving vendor onboarding and content execution.• Developed and shared an in-season listening report template, streamlining campaign tracking across teams.• Invested in personal growth, enhancing video editing and event coverage skills, leading to content that outperformed benchmarks (e.g, NYC Holiday Pop-Up: 4.08% ER).• Led core beauty to its first $1B sales year through strategic content and cross-functional collaboration.• Developed the Back to College social strategy, driving Gen Z engagement with a 73% awareness lift vs. 41% benchmark.• Key Achievements:o Collaborations & Campaigns: The Rock x Papatui Father’s Day Campaign: 5.5% ER,#4 IG post of 2024 on @target Gwyneth Paltrow x Target Haul:#1 @targetstyle IG post of 2024 by ER & Engagements Tiny Target (Episodes 3 & 4): 14.1M Views, 133K Engagements, 2:30 Avg. View Duration The Rock\'s Target Gifting Picks: 225K Engagements, 3.9M Views, 5.7% ER
Education
University of Miami
Bachelor of Arts (B.A.)
2003 — 2007
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