Marcia Gibson

About Marcia Gibson

Find a job you enjoy doing, and you will never have to work a day in your life.” ― Mark Twain I am an Accomplished award-winning Marketing Project Manager with a consistent history and successful execution of multi-touch marketing campaigns Avid Learner Building Relationships and accepting Challenges Hospitality and Event Management Strong leadership, communication, and creative problem-solving skills Strategic Planner Innovative Team Player M.B.A. CORE COMPETENCIES include: PROJECT AND EVENT MANAGEMENT. As a project manager at IBM, managed 200+ marketing projects in four years. Led a team of nine professionals; managed a $1.5M budget. Projects included managing IBM sponsorship at end-user conferences with up to attendees. MARKETING. Broad and deep project management experience in advertising, email and direct mail marketing, end user conferences, events, interactive marketing, media planning, outbound telemarketing (OTM), sponsorship marketing, tradeshows, virtual trade shows, and webinars. In 2010, led the planning and execution of multi-touch marketing projects for lead generation that achieved $296M in win revenue, which exceeded departmental targets. HOSPITALITY. Nine years in the hospitality industry earlier in career. Worked in hotels ranging in size from 190 guestrooms to 1675 at The Atlanta Marriott Marquis. Managed a staff of 131, reduced employee turnover by 85%. Developed and implemented pilot training programs that cut costs in my department by 48%. Recruited and trained employees, and managed budgets, payroll, inventory, and purchasing. Specialties: Email / Direct Marketing • Budget Management • Interactive Marketing • Organizational and Time Management • Change Management • Media Planning • Sponsorship Marketing • Vendor Management • Process Improvement • Analysis and Reporting • Demand Generation • Conflict Resolution

Experience

1. Campaign Marketing Manager

   Verizon Connect

   Jan 2012 — Present

   Independently managed and executed Direct Response Marketing (DRM) vertical sales campaigns to increase leads and generate revenue for the Aftermarket and OEM solutions.• Successfully executed multi-touch campaign, resulting in an Installation rate increase of 12.7%.• Proactively researched and coordinated the Google Analytics dashboard for reporting detailed statistics and traffic sources from the In-Drive® Marketing website.• Meticulously reviewed and researched solutions to issues surrounding analytics, vendor quotes and quality control of data files.• As Project Manager for the Yield Strategy project increased yield of MB campaigns. The results were the control campaign enrollment rate over performed the test by 2.25X at nearly half the cost.

Education

• Mercer University - Stetson School of Business and Economics

  MBA