Marcia Fortley
- Role
- Marketing Manager-commercial at AHF
- Location
- Lancaster County, PA, US
- LinkedIn followers
- 500 followers
About Marcia Fortley
Accomplished MARCOM professional with 15+ years of extensive experience in B2B and B2C…
Experience
Marketing Manager-commercial
Oct 2023 — Present
Manages all marketing aspects of specific commercial product lines, including business intelligence, competitive marketing landscape, product communications, and strategy development. • Engages with the AHF product and merchandising teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials. • Works in conjunction with the sales team to manage commercial partners expectations. • Develops and manages channel marketing budget in alignment with company needs, planned launches and product initiatives.
Education
Shippensburg University of Pennsylvania
Bachelor of Business Administration (B.B.A.), Marketing and Management
Alvernia University
Master of Business Administration (MBA)
Skills
- Nonprofits
- Brand Management
- Trade Shows
- Corporate Communications
- Copywriting
- Advertising
- Direct Mail
- Event Management
- Social Networking
- Brand Development
- Marketing Strategy
- Event Planning
- Public Speaking
- Marketing
- Leadership
- Press Releases
- Marketing Management
- Management
- Newsletters
- Interviewing
- Public Relations
- Interviews
- Marketing Communications
- Grant Writing
- Building Relationships
- Digital Marketing
- Social Media Marketing
- Integrated Marketing
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