Marci Bowler
High-Octane, Results-Driven, Senior CRM/Lifecycle Marketing Manager, with Proven Track Record. Uses Data to lead teams in solving business problems rapidly. 10+ Years Growth/Lifecycle Marketing Management Experience.
- Role
- Sr Crm Marketing Manager at Zenfolio Inc
- Location
- Roswell, GA, US
- LinkedIn followers
- 500 followers
About Marci Bowler
Results-driven, data focused marketing expert-Innovative Passionate problem solver and people leader-Great at asking questions to inform strategy and empower efficient and swift execution-Forward thinking.Specialties:Google Analytics, Google AdWords, PPC Advertising, Digital Marketing, Branding, E-Commerce Optimization, Marketing Automation, Content Marketing, Inbound Marketing, Podcast Production, Video Production, SEO, Social Media Management, Graphic Design, Adobe Suite (Illustrator, InDesign, & Photoshop), Microsoft Office Suite, Paid Advertising, A/B Testing, Multi-Variant Testing, and Landing Page Optimization, Product Photography, Email Marketing, Supply Planning, Customer Service, & HubspotIndustries:SAAS, Data Analytics, Retail, Construction, Talent Acquisition, Chemical
Experience
Sr Crm Marketing Manager
Jan 2023 — Present · Atlanta, GA, US
Lead groundbreaking AI projects to optimize engagement and downstream revenue metrics. Lead team of CRM Operations Managers in achieving target KPIs across 3 brands with unique buyer personas, segmentation, and journeys.Present CRM reporting metrics, project updates, and test results to CEO and key stakeholders across teams.10 years CRM/Lifecycle marketing experience including deep paid ads experience, social media, digital marketing, and onsite CRO (conversion rate optimization).Responsible for maintaining and improving email health and sender reputations with ESPs amid changing landscape of email deliverability.Successfully managed contract negotiations with vendors to win our desired outcome.Specialize in designing CRM programs from email to in-app messaging that serve users with 1:1 tailored content to maximize engagement and conversions. Specialize in CRM flows that increase retention and LTV.Excels at understanding entire customer journey and segmenting audiences for optimal results. High-energy self-starter who leads with respect, excels at garnering buy-in by maintaining strong communication and relationships with peers, reports, and stakeholders. Have run several profitable businesses of my own, giving me a to-the-bone understanding of urgency and importance of correct prioritization in a growing business.
Education
General Assembly
Digital Marketing
2015
The University of Georgia
BBA, Marketing
2009 — 2013
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